Eun Sook Kwon
Associate Professor
Eun Sook Kwon
Associate Professor
Education
BA, Hannam University (Korea); MA, University of Texas at Austin; Ph.D., University of Georgia
Bio
Dr. Kwon has a B.A. in English Language and Literature from Hannam University in South Korea, an M.A. in Advertising from the University of Texas at Austin, and a Ph.D. in Mass Communication (advertising concentration) from the University of Georgia.
Dr. Kwon primarily teaches advertising and quantitative research methods in the School of Communication. Her research investigates consumer engagement in brand communications in social media, media engagement in advertising, advertising message engagement, and replication in marketing/advertising research. Her recent research examined the impact of the surrounding media context on advertising effectiveness (a.k.a. media engagement) by systematically reviewing more than 50 years of media engagement research articles and conducting a meta-analysis. Her research has been published in peer-reviewed journals such as Asian Journal of Communication, European Journal of Marketing, International Journal of Advertising, Journal of Advertising Research, Journal of Business Research, and Journal of Marketing Communication.
Select Scholarship
Currently Teaching
In the News
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March 19, 2025
Kwon co-authors study on social media addiction
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August 25, 2020
Kwon’s paper voted best of 2019