Siavash Rashidi-Sabet
Assistant Professor
Department of MIS, Marketing, and Analytics
Saunders College of Business
585-475-6061
Office Location
Siavash Rashidi-Sabet
Assistant Professor
Department of MIS, Marketing, and Analytics
Saunders College of Business
585-475-6061
Select Scholarship
Invited Article/Publication
Rashidi-Sabet, S., & Bolton, D. (2024). Commitment-trust theory in social media interactions: implications for firms. Journal of Marketing Management . .
Madhavaram, S., Manis, K., Rashidi-Sabet, S., & Taylor, D. (2023). Capability bundling for effective supply chain management: An integrative framework and research agenda. Journal of Business Logistics 44. 170-197.
Rashidi-Sabet, S., & Madhavaram, S. (2022). A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry. Journal of Macromarketing 42. 267-291.
Invited Keynote/Presentation
Rashidi-Sabet, S., (2023). Corporate DEI Initiatives, Customer Engagement, and Firm Value. American Marketing Association Winter Conference.
Published Conference Proceedings
Rashidi-Sabet, S., Anand, A., & Madhavaram, S. (2023). Corporate DEI Initiatives, Customer Engagement, and Firm Value. American Marketing Association (AMA).
Rashidi-Sabet, S., & Madhavaram, S. (2023). Viewing Social Media from a Social Trap Perspective and the Role of Consumers, Firms, and Public Policy-Makers on the Future of Social Media. Academy of Marketing Science - Annual Conference.
Rashidi-Sabet, S., & Madhavaram, S. (2022). Resolving the Climate Change Social Dilemma and Brand Value: Conceptualizing a Framework Involving Social Responsibility Practices and Public Policy. American Marketing Association (AMA).
Currently Teaching
MKTG-320
Digital Marketing
3 Credits
Internet marketing is critical to an organization's overall strategy. This course focuses on tactics and strategies that enable marketers to fully leverage the internet. Topics include the overall internet marketing landscape, technologies, customer segmenting and targeting, search, analytics and emerging internet-marketing platforms.
MKTG-550
Marketing Strategy
3 Credits
A capstone course that gives the student an in-depth knowledge of middle- and upper-management-level marketing problems and processes. Topics include tools used by marketing managers in the development, implementation and control of marketing plans. * Note: A completed co-op (MKTG-499) is required.