Sorim Chung Headshot

Sorim Chung

Assistant Professor

Department of MIS, Marketing, and Digital Business
Saunders College of Business

Office Location

Sorim Chung

Assistant Professor

Department of MIS, Marketing, and Digital Business
Saunders College of Business

Education

BJ, MA, University of Missouri, Columbia; MA, Ph.D., University of California, Riverside

Select Scholarship

Articles
Chung, S., & Karampela, M. (2020). Larger Screen, Inaccurate Perceptions: Investigating Visual Framing Effects on Online Shoppers' Product-Size Estimation. Advances in Consumer Research.
Chung, S., Kramer, T., & Wong, E. (2018). Do Touch Interface Users Feel More Engaged? The Impact of Input Device Type on Online Shoppers' Engagement, Affect, and Purchase Decisions. Psychology and Marketing.
Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer Than It Looked: Contrast-Priming Effects of Touch Screen Users in Multi-Channel Shopping. Advances in Consumer Research.
Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Advances in Consumer Research.
Journals
Chung, S., & Karampela, M. (2020). Larger Screen, Inaccurate Perceptions: Investigating Visual Framing Effects on Online Shoppers' Product-Size Estimation. Advances in Consumer Research.
Chung, S., Kramer, T., & Wong, E. (2018). Do Touch Interface Users Feel More Engaged? The Impact of Input Device Type on Online Shoppers' Engagement, Affect, and Purchase Decisions. Psychology and Marketing.
Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer Than It Looked: Contrast-Priming Effects of Touch Screen Users in Multi-Channel Shopping. Advances in Consumer Research.
Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Advances in Consumer Research.
Presentations
Chung, S., & Gupta, M. (2020). Does the Pandemic Influence the Country of Origin Effect? Higher Purchase Intentions toward Face Masks from Developing Countries. Society for Consumer Psychology (SCP).
Chung, S., & Gupta, M. (2020). Does the Pandemic Influence the Country of Origin Effect? Higher Purchase Intentions toward Face Masks from Developing Countries. American Marketing Association (AMA).
Chung, S., & Karampela, M. (2020). Larger Screen, Inaccurate Perceptions: Investigating Visual Framing Effects on Online Shoppers' Product-Size Estimation. Association for Consumer Research (ACR).
Chung, S., & Hair, N. (2020). Negative Effects of Using Mobile Devices on Non-Profit Fundraising Outcomes. ICAMA.
Chung, S., (2020). Social Media Use: How to Enhance the Human Connection Online. Transformative Consumer Research (TCR).
Chung, S., Zhu, Y., & Peck, J. (2018). Horizontal or Vertical? How Browsing Direction Affects Online Shoppers. Society for Consumer Psychology (SCP).
Chung, S., (2017). Perception. 20/20 Research in Focus.
Chung, S., Cho, C., & Chakravarti, A. (2017). It Feels Softer than How It Showed Online: Contrast Effects of Touch Screen Users. Society for Consumer Psychology (SCP).
Chung, S., (2017). Executive briefing: Multi-channel shopping &amp&#x3b; webrooming. US Army NETCOM Command Strategy Group (CSG) forum.
Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer than How It Showed Online: Contrast Effects of Touch Screen Users. Association for Consumer Research Annual Conference.
Chung, S., (2015). Dissertation Review: Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. EMAC Doctoral Colloquium.
Chung, S., (2015). Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping. Association for Consumer Research Annual Conference.
Chung, S., (2015). Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping. Asia Pacific Association for Consumer Research (AP ACR).
Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. American Marketing Association (AMA).
Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Society for Consumer Psychology (SCP).
Chung, S., (2015). It Feels Softer than How It Showed Online. Contrast Effects of Touch Screen Users. American Marketing Association (AMA).
Proceedings
Chung, S., & Gupta, M. (2020). Does the Pandemic Influence the Country of Origin Effect? Higher Purchase Intentions toward Face Masks from Developing Countries. American Marketing Association (AMA).
Chung, S., (2020). Social Media Use: How to Enhance the Human Connection Online. Transformative Consumer Research (TCR).
Chung, S., & Gupta, M. (2020). Does the Pandemic Influence the Country of Origin Effect? Higher Purchase Intentions toward Face Masks from Developing Countries. Society for Consumer Psychology (SCP).
Chung, S., & Gupta, M. (2020). Does the Pandemic Influence the Country of Origin Effect? Higher Purchase Intentions toward Face Masks from Developing Countries. American Marketing Association (AMA).
Chung, S., & Karampela, M. (2020). Larger Screen, Inaccurate Perceptions: Investigating Visual Framing Effects on Online Shoppers' Product-Size Estimation. Association for Consumer Research (ACR).
Chung, S., & Hair, N. (2020). Negative Effects of Using Mobile Devices on Non-Profit Fundraising Outcomes. ICAMA.
Chung, S., Zhu, Y., & Peck, J. (2018). Horizontal or Vertical? How Browsing Direction Affects Online Shoppers. Society for Consumer Psychology (SCP).
Chung, S., Cho, C., & Chakravarti, A. (2017). It Feels Softer Than It Looked Online: Contrast-Priming Effects of Touch-Screen Users in Multi-Channel Shopping. Society for Consumer Psychology (SCP).
Chung, S., Chakravarti, A., & Zwick, R. (2016). It Feels Softer Than It Looked: Contrast-Priming Effects of Touch Screen Users in Multi-Channel Shopping. Association for Consumer Research (ACR).
Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Society for Consumer Psychology (SCP).
Chung, S., (2015). Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Asia Pacific Association for Consumer Research.
Chung, S., (2015). Do Touch-Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping. Association for Consumer Research (ACR).
Chung, S., (2015). It Feels Softer than How It Showed Online. Contrast Effects of Touch Screen Users. American Marketing Association (AMA).

Currently Teaching

MKTG-230
3 Credits
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution.
MKTG-763
3 Credits
The course reviews the major theories that frame the understanding of both consumer (end-user) and business buying behavior. Topics include the buying decision process, the impact of emotion, product knowledge, and product involvement on purchasing decisions. In addition, behavioral, social and psychological perspectives will be discussed. All perspectives will be applied to designing marketing strategy.