Victor Perotti Headshot

Victor Perotti

Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business

Office Location

Victor Perotti

Professor

Department of MIS, Marketing, and Analytics
Saunders College of Business

Education

BS, MA, MS, Ph.D., The Ohio State University


Personal Links
Areas of Expertise

Select Scholarship

Articles
Lambie, A., Tuten, T., & Perotti, V. (2021). To Share or Not to Share? Branded Content Sharing in Twitter. Atlantic Marketing Journal.
Tuten, T., & Perotti, V. (2019). Lies, Brands, and Social Media. Qualitative Market Research - An International Journal.
Hickerson, A., & Perotti, V. (2013). &quot&#x3b;Rise above the crowd&quot&#x3b;: A quasi-experiment in journalistic event coverage using mobile phones and billboards. Journal of Digital and Media Literacy.
O'Neil, B., Perotti, V., Tu, Q., & Ward, J. (2012). Expanding on Innovation. BizEd Magazine. 48-50.
Hair, N., Wetsch, L., Hull, C., Perotti, V., & Hung, Y. (2012). MARKET ORIENTATION IN DIGITAL ENTREPRENEURSHIP: ADVANTAGES AND CHALLENGES IN A WEB 2.0 NETWORKED WORLD. International Journal of Innovation and Technology Management.
Reid, D., Aybar, B., Perotti, V., & Mergen, E. (2007). Analysis of Attitudes of Turkish Citizens towards the Effect of European Union Membership on the Economic, Political and Cultural Environment. Turkish Studies. 8. 329-348.
Hull, C., Hung, Y., Hair, N., Perotti, V., & DeMartino, R. (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations.
Ettlie, J., Perotti, V., Joseph, D., & Cottelleer, M. (2005). Strategic Predictors of Successful Enterprise System Deployment. International Journal of Operations and Production Management. 25. 953-972.
Sorce, P., Perotti, V., & Widrick, S. (2005). Attitude and age differences in online buying. International Journal of Retail and Distribution Management. 33. 122-132.
Perotti, V., Sorce, P., & Widrick, S. (2003). An Exploratory Study of Operant Conditioning as a Predictor of Online Product Selection. Journal of Electronic Commerce in Organizations. 1. 42-54.
Perotti, V., & Pray, T. (2002). Integrating Visualization into the Modeling of Business Simulations. Simulation & Gaming. 33. 409-424.
Todd, J., & Perotti, V. (1999). The visual perception of surface orientation from optical motion. Perception and Psychophysics. 61. 1577.
Tittle, J., Norman, J., Perotti, V., & Phillips, F. (1998). The perception of scale-dependent and scale-independent surface structure from binocular disparity, texture and shading. Perception. 27. 147.
Perotti, V., Todd, J., Lappin, J., & Phillips, F. (1998). The perception of surface curvature from optical motion. Perception and Psychophysics. 60. 377.
Tittle, J., & Perotti, V. (1997). The perception of shape and curvedness from binocular stereopsis and structure from motion. Perception and Psychophysics. 59. 1167.
Tittle, J., Perotti, V., & Norman, J. (1997). Integration of binocular stereopsis and structure from motion in the discrimination of noisy surfaces. Journal of Experimental Psychology: Human Perception and Performance. 23. 1035.
Norman, J., Todd, J., Perotti, V., & Tittle, J. (1996). The visual perception of 3-D length. Journal of Experimental Psychology: Human Perception and Performance. 22. 173.
Perotti, V., Todd, J., & Norman, J. (1996). The visual perception of rigid motion from constant flow fields. Perception and Psychophysics. 58. 666.
Tittle, J., Todd, J., Perotti, V., & Norman, J. (1995). Systematic distortion of perceived three-dimensional structure from motion and binocular stereopsis. Journal of Experimental Psychology: Human Perception and Performance. 21. 663.
Books
(2016). Diversity in Deaf Dducation. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.
(2015). 21st century deaf workers: Going beyond just employed to career growth and entrepreneurship in Diversity in deaf education. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.
(2009). Need title of the book, newsletter or source. Perotti, V., & Badesha, S.
(2004). The Social and Cognitive Impacts of e-Commerce on Modern Organizations. Idea Group Publishing. Sorce, P., Perotti, P., & Widrick, S.
(2003). Computing Information Technology: The Human Side. IRM Press. Perotti, V.,
(2000). Educational Innovations in Economics and Business V: Business Education for the Changing Workplace. Kluwer Academic Press. Perotti, V., Sorce, P., & Isselhardt, B.
Chapters
(2016). 21st century deaf workers: Going beyond just employed to career growth and entrepreneurship.. Diversity in Deaf Dducation. 473–505. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.
(2015). 21st century deaf workers: Going beyond just employed to career growth and entrepreneurship in Diversity in deaf education. Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V.
(2009). New York State Center for Services Innovation. Need title of the book, newsletter or source. Perotti, V., & Badesha, S.
(2004). Online Shopping For Positive and Negative Reinforcement Products. The Social and Cognitive Impacts of e-Commerce on Modern Organizations. Sorce, P., Perotti, P., & Widrick, S.
(2003). Techniques for Visualizing Website Usage Patterns with An Adaptive Neural Network. Computing Information Technology: The Human Side. 35-40. Perotti, V.,
(2000). A problem based learning approach to business software skills. Educational Innovations in Economics and Business V: Business Education for the Changing Workplace. Perotti, V., Sorce, P., & Isselhardt, B.
Journals
Lambie, A., Tuten, T., & Perotti, V. (2021). To Share or Not to Share? Branded Content Sharing in Twitter. Atlantic Marketing Journal.
Tuten, T., & Perotti, V. (2019). Lies, Brands, and Social Media. Qualitative Market Research - An International Journal.
Hickerson, A., & Perotti, V. (2013). &quot&#x3b;Rise above the crowd&quot&#x3b;: A quasi-experiment in journalistic event coverage using mobile phones and billboards. Journal of Digital and Media Literacy.
O'Neil, B., Perotti, V., Tu, Q., & Ward, J. (2012). Expanding on Innovation. BizEd Magazine. 48-50.
Hair, N., Wetsch, L., Hull, C., Perotti, V., & Hung, Y. (2012). MARKET ORIENTATION IN DIGITAL ENTREPRENEURSHIP: ADVANTAGES AND CHALLENGES IN A WEB 2.0 NETWORKED WORLD. International Journal of Innovation and Technology Management.
Reid, D., Aybar, B., Perotti, V., & Mergen, E. (2007). Analysis of Attitudes of Turkish Citizens towards the Effect of European Union Membership on the Economic, Political and Cultural Environment. Turkish Studies. 8. 329-348.
Hull, C., Hung, Y., Hair, N., Perotti, V., & DeMartino, R. (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations.
Ettlie, J., Perotti, V., Joseph, D., & Cottelleer, M. (2005). Strategic Predictors of Successful Enterprise System Deployment. International Journal of Operations and Production Management. 25. 953-972.
Sorce, P., Perotti, V., & Widrick, S. (2005). Attitude and age differences in online buying. International Journal of Retail and Distribution Management. 33. 122-132.
Perotti, V., Sorce, P., & Widrick, S. (2003). An Exploratory Study of Operant Conditioning as a Predictor of Online Product Selection. Journal of Electronic Commerce in Organizations. 1. 42-54.
Perotti, V., & Pray, T. (2002). Integrating Visualization into the Modeling of Business Simulations. Simulation & Gaming. 33. 409-424.
Todd, J., & Perotti, V. (1999). The visual perception of surface orientation from optical motion. Perception and Psychophysics. 61. 1577.
Tittle, J., Norman, J., Perotti, V., & Phillips, F. (1998). The perception of scale-dependent and scale-independent surface structure from binocular disparity, texture and shading. Perception. 27. 147.
Perotti, V., Todd, J., Lappin, J., & Phillips, F. (1998). The perception of surface curvature from optical motion. Perception and Psychophysics. 60. 377.
Tittle, J., & Perotti, V. (1997). The perception of shape and curvedness from binocular stereopsis and structure from motion. Perception and Psychophysics. 59. 1167.
Tittle, J., Perotti, V., & Norman, J. (1997). Integration of binocular stereopsis and structure from motion in the discrimination of noisy surfaces. Journal of Experimental Psychology: Human Perception and Performance. 23. 1035.
Norman, J., Todd, J., Perotti, V., & Tittle, J. (1996). The visual perception of 3-D length. Journal of Experimental Psychology: Human Perception and Performance. 22. 173.
Perotti, V., Todd, J., & Norman, J. (1996). The visual perception of rigid motion from constant flow fields. Perception and Psychophysics. 58. 666.
Tittle, J., Todd, J., Perotti, V., & Norman, J. (1995). Systematic distortion of perceived three-dimensional structure from motion and binocular stereopsis. Journal of Experimental Psychology: Human Perception and Performance. 21. 663.
Patents
2002: A Method and System For Visualization of Web Usage Patterns..  
Presentations
Wu, K., Yu, Y., Perotti, V., & Xu, C. (2019). Finding the Next Unicorn Using Social Network Analysis. Conference on Intelligent Information Retrieval in Accounting and Finance.
Reynolds, P., Ettlie, J., & Perotti, V. (2017). First movers versus Followers in B-Corporations. PDMA research symposium.
Perotti, V., (2014). Are Disciplines Too Specialized?. Kern Symposium.
Perotti, V., (2013). Open Access Panel. International Open Access Week.
Perotti, V., (2013). Social Media, Now What. RIT Student Affairs Directors meeting.
Perotti, V., (2013). Collaborating with Business and Liberal Arts. 2013 Kern Symposium.
Perotti, V., & Hansen, S. (2013). Managing Networks: Some of these friends are not like the others. Saunders College Alumni Podcast.
Perotti, V., (2013). Social Media Briefing. Saunders College Deans Advisory Council.
Perotti, V., (2012). Digital Entrepreneurship. RIT 2012 Entrepreneurs Conference.
Johanson, M., Mandell, H., & Perotti, V. (2012). Big Bird in the Classroom: How Twitter and Other Social Media Can Improve Learning. RIT Faculty Institute on Teaching and Learning 2012.
Hickerson, A., & Perotti, V. (2011). &quot&#x3b;Rise Above the Crowd&quot&#x3b;: A Quasi-Experiment in Journalistic Event Coverage Using Mobile Phones and Billboards. 2012 ICA Mobile Preconference Workshop.
Kidder, D., & Perotti, V. (2011). Making Money from the Web: Digital Entrepreneurship. RIT 2011 Entrepreneurship Conference Presentation.
Perotti, V., & Hair, N. (2011). User Perception of Value in Online Social Networks. 2011 International Colloquium in Relationship Marketing.
DeMartino, R., Atkins, S., Barbato, R., & Perotti, V. (2011). Entrepreneurship And The Disability Community: An Exploratory Study On The Deaf And Hard Of Hearing Community. Babson College Entrepreneurship Research Conference.
Perotti, V., (2011). Social Media Brown Bag. RIT Controllers Office Lunch Series.
Perotti, V., & Hair, N. (2010). Social Media Ubiquity. 2010 RIT Social Media and Communication Symposium (SMACS).
Shenoy, N., & Perotti, V. (2009). Scalable Network Architecture. FIND Principal investigators meeting, NSF.
Shenoy, N., Perotti, V., Rea, ., & Yuksel, . (2009). Choice, Clouds and Contracts. NSF Future Internet Summit, NSF.
Ciufo, M., Hair, N., Perotti, V., & Clark, M. (2008). Exploring Brand Equity Through Virtual Brand Communities: A Proposed Research Agenda. International Colloquium in Relationship Marketing.
DeMartino, R., & Perotti, V. (2007). Developing an Experiential Entrepreneurship Program in Digital Industries and New Media. NCIIA 11th Annual Meeting.
Shenoy, N., & Perotti, V. (2007). SGER: Switched Internet. FIND Principal investigators meeting, NSF.
Proceedings
Yu, Y., & Perotti, V. (2015). Startup Tribes: social network ties that support success in new firms. AMCIS.
Perotti, V., (2015). Startup Tribes: social network ties that support success in new firms. AMCIS.. AMCIS 2015.
Kelly, R., Quagliata, A., DeMartino, R., & Perotti, V. (2014). Deaf Workers: Educated and Employed, but Limited in Career Growth. International Congress on the Education of the Deaf.
Hickerson, A., & Perotti, V. (2012). Rise Above the Crowd: A Quasi-Experiment in Journalistic Event Coverage Using Mobile Phones and Billboards. 2012 ICA Mobile Preconference Workshop.
Perotti, V., & Hair, N. (2011). User Experience in Online Social Networks. 2011 Hawaiian International Conference on Systems Science (HICSS).
DeMartino, R., Atkins, S., Boehner, R., & Perotti, V. (2011). Entrepreneurship And The Disability Community: An Exploratory Study On The Deaf And Hard Of Hearing Community. Babson College Entrepreneurship Research Conference.
Shenoy, N., Yuksel, M., Gupta, A., Kar, K., & Perotti, V. (2010). RAIDER: Responsive Architecture for Inter-Domain Economics and Routing. 2011 IEEE GlobeComm Conference.
Ciufo, M., Hair, N., Perotti, V., & Clark, M. (2008). Exploring Brand Equity Through Virtual Brand Communities: A Proposed Research Agenda. International Colloquium in Relationship Marketing.
Hair, N., Hull, C., Hung, Y., Perotti, V., & DeMartino, R. (2008). Market Orientation in Digital Entrepreneurship: The Role of Electronic Community. 11th McGill International Entrepreneurship Conference.
Perotti, V., Pray, T., & Wilson, D. (2007). Modeling Outsourcing and Strategy Alignment into a Business Game. Developments in Business Simulation & Experiential Exercises. 32.
Perotti, V., (2006). TOWARDS A MASSIVE MULTIPLAYER ONLINE BUSINESS SIMULATION. Developments in Business Simulation and Experiential Learning,. 33. 354-357.
Hull, C., Hung, Y., Hair, N., Perotti, V., & DeMartino, R. (2006). Digital Entrepreneurship. EDGE.
Reid, D., Horejsi, B., & Perotti, V. (2004). Global Business: Coping with Uncertainty -- Analysis of Attitudes of Czech Citizens toward the Effect of EU Membership on the Business Climate. Proceedings title needed.
Sorce, P., Perotti, V., & Widrick, S. (2002). Predicting Internet Shopping Behavior as a Function of Positive and Negative Reinforcement. AMA Conference.
Perotti, V., & Kiran, R. (2002). An Adaptive Neural Network for Understanding Website Usage Patterns. Information Resources Management Association 2002 Meeting.
Perotti, V., & Pray, T. (2002). New Product Development Simulations-Challenging Questions and Tough Modeling Issues. The Association for Business simulation and Experiential Learning 2002 Conference.
Perotti, V., & Burke, A. (2001). Visualization of Usage Patterns for Web Personalization. Information Resources Management Association 2001 Meeting.
Perotti, V., & Perotti, V. (2000). Recruiting the Best In These Very Tough Times: A Study of Behaviors Preferred By High Achieving MIS Graduates. Information Resources Management Association 2000 Meeting.
Perotti, V., & Pray, T. (2000). Visual Modeling of Business Simulations. The Association for Business Simulation and Experiential Learning 2000 conference.
Perotti, V., (1998). A problem-based learning approach to business software skills. The Fifth Conference of Educational Innovations in Economics and business.
Perotti, V., & Perotti, V. (1998). Exploring the impact of technological convergence on business communication and business communication education. Sixty-third Annual Convention of the Association for Business Communication. November 12, 1998.
Perotti, V., (1994). Perception of 3D form from instantaneous flow components. Meeting of the Association for Research in Vision and Ophthalmology.

Currently Teaching

DECS-810
2 Credits
This course introduces concepts for interpreting and analyzing data as a tool for assisting managers in making complex business decisions. Topics to be covered include: review of descriptive statistics, normal distribution, sampling distributions, estimation, test of hypothesis for single and two populations, linear regression, multiple regression and model building. The application of appropriate statistical tools will be required.
MGIS-650
3 Credits
This course serves as an introduction to data analysis including both descriptive and inferential statistical techniques. Contemporary data analytics and business intelligence tools will be explored through realistic problem assignments.
MGIS-355
3 Credits
The course is intended to provide an integrative foundation in the field of business intelligence at both the operational and strategic levels. Students will experience a variety of contemporary tools to analyze complex business data and arrive at a rational solution. Topic such as data warehousing, visualization and data mining will be covered, along with other topics relevant to the field of business intelligence. The computer will be used extensively throughout the course.
MGIS-350
3 Credits
Development of business applications is transforming from programming to integration of software components using application development environments. Students learn the fundamentals of computer programming and applications development through a set of programming exercises that focus on visual development environments and component integration. These exercises expand into a project where students apply concepts of typical development and project methodologies to complete a comprehensive programming assignment.
BANA-785
3 Credits
Students apply their mathematical, data analytic, and integrative business analytics skills in a complex project involving real or simulated data. Under the supervision of an advisor, students work in teams to perform a stipulated task/project and write a comprehensive report at the end of the experience. Subject to approval by the program director, an individual student internship/coop followed by an in-depth report may obtain equivalent credit.

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