Dean's Distinguished Speaker Series: Dogan Gursoy

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Dean's Distinguished Speaker Series: Dogan Gursoy

As part of the Dean's Distinguished Speaker Series, Saunders College of Business is proud to host Professor Dogan Gursoy, Ph.D., on Friday, November 10, 2023, from 11 a.m. to 12:30 p.m. in the  Innovation Center (Room 1600) at the Rochester Institute of Technology Simone Center for Innovation and Entrepreneurship followed by a lunch reception. This event is open to all faculty and graduate students.

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Dogan Gursoy, Ph.D.

Taco Bell Distinguished Professor
Editor, Journal of Hospitality Marketing & Management
Washington State University | School of Hospitality Business Management at the Carson College of Business
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Topic: Use of Artificial Intelligence (AI) Applications in Services Marketing and Management

Abstract: This presentation will provide an overview of artificial intelligence (AI) applications in service industries and discuss the drivers of artificially intelligent robots/devices use in service experience creation and delivery process. The differences between AI robots/devices and traditional technology will be discussed. The AI device use acceptance (AIDUA) framework that was developed based on the unique features of human – AI robot/device interaction will be discussed. Findings of a number of studies that investigated the effects of such factors as service type, value seeking, anthropomorphism, emotional intelligence similarity, use of verbal vs non-verbal cues on consumers attitudes and behaviors towards AI devices will also be discussed. Presentation will conclude with a discussion on challenges faced by companies and consumer in adopting AI devices in service experience creation and future research direction.

Muhammet Kesgin
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When and Where
November 10, 2023
11:00 am - 12:30 pm
Room/Location: Simone Center

This is an RIT Only Event

Interpreter Requested?


artificial intelligence