RIT Big Shot 37 at Buffalo Bills Highmark Stadium

Event Image
A wide-angle view of Highmark Stadium, home of the Buffalo Bills.

Get your game face ready and look on the (Mr.) Brightside: RIT’s Big Shot initiative is heading to the Buffalo Bills' Highmark Stadium to shine a light on the venue in its farewell season! 

The RIT community and the public are invited to contribute to the next chapter of Big Shot history and capture a once-in-a-lifetime photo commemorating the team's home of 52 years.

Grab your flashlight and dark-toned clothing (nothing reflective), and be ready to illuminate Highmark Stadium after sunset on Saturday, Oct. 11. All are welcome to participate. Participants are asked to arrive at 6:30 p.m. Photographs will be made from 8-8:30 p.m. 

FREE tickets are available

Participants should arrive at the main gate to receive a zone assignment card, which will tell them where to go. Get to your assigned zone and look for your group leader for more information as to what part of the stadium you will be illuminating.

For a full listing of event guidelines, visit the Big Shot website.

Free bus transportation for RIT students 

Bus transportation from the RIT campus to Highmark Stadium, and back, will be provided at no cost to RIT students! Those interested must reserve their spot on a bus via the Campus Groups website.

This Big Shot is sponsored by RIT’s School of Photographic Arts and Sciences, Department of Visual Communications Studies in NTID and Nikon, in partnership with the Buffalo Bills and CEPA Gallery.

Big Shot Pre-Party

Join us for a pre-Big Shot party in the stadium's Pepsi Suite, with food, drinks, and a chance to help create a magical photo of the stadium. Sign-up is limited! This event will also include a Q-and-A with RIT Big Shot founders/coordinators and a fundraiser for CEPA Gallery, featuring a chance to win Bills photography, gear, and photography by RIT faculty.

Ticket prices: 
$70 for ages 21-and-up
$55 for under 21
Sign up to reserve your spot

This VIP celebration runs from 5-7 p.m., followed by the Big Shot event. Register for the VIP party to attend both events; separate registration isn't needed. If you only want to attend the Big Shot, free Big Shot-only tickets are available through Ticketmaster.

Registration for this VIP party grants you a special area lighting assignment during the Big Shot (Section 200). Registration is non-transferable. You must bring your confirmation email (printed or digital) to Gate 6 for admission. Gate 6 opens at 4:45 p.m. Event parking is available in Lot 6. 

About the Big Shot

Highmark Stadium is joining a long line of well-known landmarks featured by the RIT Big Shot. Since starting in 1987, the signature project is responsible for dramatic images of sites around the world using a “painting with light” technique. For the photo, volunteers shine light sources on an otherwise dark subject while RIT photographers capture an extended exposure. Past projects have featured Churchill Downs, the Dallas Cowboys Stadium, and the Royal Palace in Stockholm, Sweden.

Photo by Eric Kunsman, Big Shot co-coordinator


Contact
Big Shot Coordinators
This event may be photographed/videoed by RIT. By attending, you grant Rochester Institute of Technology (“RIT”) permission to use photographs and/or audio-visual recordings in which you appear, now and in the future, for illustration, promotion, art, editorial, advertising, and trade, or any other purpose.
Event Snapshot
When and Where
October 11, 2025
6:30 pm - 8:30 pm
Room/Location: Highmark Stadium (1 Bills Dr., Orchard Park, N.Y. 14127)
Who

Open to the Public

CostFREE
Interpreter Requested?

Yes

Topics
alumni
community outreach
creativity and innovation
student experience