RIT a finalist in Challenging Extremism Initiative

Saunders College of Business team heads to Washington, D.C., on June 27

Team members from the P2P challenge Ex Out extremism are from bottom left: Rebecca Searns, Kate Sudar, Alexis Ton, Margot Dayton, Shruti Kapoor, Olivia Hauck, Jessica Kellner and Mrugesha Raul. From top left are: Cory Morgan, Matthew Carroll, Margaret Harrington, Lindsay Stenason, Carly Payerl, Julie Campbell, Kailun Jiang and Ryan Morgenlander.

For a second time, Rochester Institute of Technology has been invited to participate with universities worldwide in the Peer to Peer (P2P): Challenging Extremism Initiative. Now in its third year, the U.S. Department of State sponsored program administered by EdVentures Partners is geared toward millennials countering extremism among their peers and in the community.

“We not only placed in the top three out of 56 national and international teams, we are also the only USA team in the finals," said Adriana Bóveda-Lambie, assistant professor of marketing at RIT’s Saunders College of Business.

“Last year we placed in the top six honorable mentions," she said. "We are excited to present our campaign in Washington, D.C., on June 27.”

Bóveda-Lambie assigned the P2P challenge to students in her social media marketing class for the spring 2016 semester. The Saunders-designed platform, “It’s Time: Ex Out Extremism,” focused on combating violent extremism through education and understanding.

With an operating budget of $2,000, the 17 members of the Saunders P2P team created a public relations and strategy agency, “It’s Time,” to implement interconnected campaigns to unite and empower the silent majority. The team’s tactics included a logo, website, social media, video platforms, and events to raise public awareness both on campus and in the community.

Five members from the team, all fourth-year students who graduated from RIT this May, will be presenting their campaign results to government officials and industry leaders at the U.S. Department of State in Washington, D.C., on June 27.

The students are Jessica Kellner ’16 (new media marketing) from Honeoye Falls, N.Y.; Margaret Harrington ’16 (photographic sciences) from Tucson, Ariz.; Kate Sudar ’16 (illustration) from Cleveland, Ohio; Olivia Hauck ’16 (advertising and public relations) from Rochester, N.Y.; and Kailun Jiang ’16 (marketing) from Beijing, China.

“There is so much hatred in the world and a lot of it comes from lack of knowledge,” said Kellner, an executive officer of It’s Time. “I think we are taking a very unique approach to educating and informing people and I am very excited to watch It’s Time and Ex Out further develop and see how our project impacts and changes others views.”

Bóveda-Lambie agrees, and said violent extremism is this generation’s challenge, not only for millennials, but also for tweens. “Extremists have taken over online; there are too many of them and new ones show up every day. We can’t challenge them in numbers and we can’t physically challenge them, but at It’s Time, we believe we can Ex Out extremism and promote higher understanding and acceptance.”

The winning team of the P2P challenge will receive a scholarship prize of $5,000, followed by $3,000 for second place, and $1,000 for third.

Topics
art and design
business
computing
deaf community
global engagement
liberal arts
student experience

Recommended News

  • July 19, 2019

    'Students work with large, yellow machinery.'

    RIT incorporates ‘soft skills’ elective into engineering educational curriculum

    As part of a growing trend in enriching engineering education, RIT has approved a new course in soft skills for engineers. The one-credit elective course, originally piloted in the last academic year, has been approved as a credit-bearing option for students in RIT’s College of Engineering Technology and will begin in September.

  • July 19, 2019

    'Person walks across snow as flame shoots up from pipe in the snow.'

    RIT Croatia Professor Staša Puškarić featured in HBO documentary ‘Ice on Fire’

    A professor from RIT Croatia is featured in Ice on Fire, a new HBO documentary about climate change produced by Oscar-winner Leonardo DiCaprio, George DiCaprio and Mathew Schmid and directed by Leila Conners. Professor Staša Puškarić is one of several scientists featured who outline solutions designed stave off the worst effects of global warming.

  • July 18, 2019

    'Screenshot of TV anchor standing next to monitor displaying image of cellphone and the words FaceApp Concerns.'

    Continued concern over FaceApp's ties to Russia

    WHAM-TV talks to student Nicole Baldwin, applied arts and sciences, and Jonathan Weissman, senior lecturer of computing security, about security concerns surrounding FaceApp, a mobile app that transforms faces in photo.

  • July 17, 2019

    'Knit rug with the word "RESIST" in the center.'

    RIT professors organize yarn installation in Rochester Aug. 21

    Grab your needles, yarn or thread, and get crafting for democracy in a community-wide tribute to Rochester’s legacy of social activism with a contemporary twist. Fiber artists are needed to contribute to a yarn installation celebrating the Rochester Ladies Anti-Slavery Sewing Society at a historic site on Corinthian Street.