New media marketing is an interdisciplinary major with a curriculum that covers marketing, imaging, graphic arts, information systems, and management. The major provides an overall assessment of the current and future state of the graphic communication industry and is designed to meet the need for broadly educated marketing, new media, and management professionals.
New media marketing, BS degree, typical course sequence
|Course||Sem. Cr. Hrs.|
|MGMT-101||Business 1: Ideas and Business Planning||3|
|ECON-101||LAS Perspective 3 (global): Principles of Microeconomics||3|
|STAT-145||LAS Perspective 7A (mathematical): Introduction to Statistics I||3|
|STAT-146||LAS Perspective 7B (mathematical): Introduction to Statistics II||4|
|MGMT-102||Business 2: Business Planning and Professional Development||3|
|ECON-201||Principles of Macroeconomics||3|
|MGIS-130||Information Systems and Technology||3|
|First Year Writing||3|
|MGMT-035||Careers in Business||0|
|MKTG-230||Principles of Marketing||3|
|INTB-225||Global Business Environment||3|
|New Media Marketing Elective||3|
|LAS Perspective 2 (artistic)||3|
|LAS Perspective 4 (social)||3|
|LAS Immersion 1||3|
|MGMT-340||LAS Perspective 1 (ethical): Business Ethics and Corporate Social Responsibility||3|
|LAS Immersion 2, 3||6|
|LAS Perspective 5 (natural science inquiry)||3|
|LAS Perspective 6 (scientific inquiry)||3|
|MKTG-410||Search Engine Marketing and Analytics||3|
|MKTG-430||Social Media Marketing||3|
|New Media Marketing Elective||3|
|Total Semester Credit Hours||123|
Please see General Education Curriculum–Liberal Arts and Sciences (LAS) for more information.
(WI) Refers to a writing intensive course within the major.
* Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.
New media marketing electives
|MKTG-370||Advertising and Promotional Management|
|MGIS-360||Building a Web Business|
|ISTE-305||Rapid Online Presence|
|MAAT-101||Cross Media Foundations|
|MAAT-106||Typography and Page Design|
For all bachelor’s degree programs, a strong performance in a college preparatory program is expected. Generally, this includes 4 years of English, 3-4 years of mathematics, 2-3 years of science, and 3 years of social studies and/or history.
Specific math and science requirements and other recommendations
3 years of math required; pre-calculus recommended
Transfer course recommendations without associate degree
Courses in economics, accounting, liberal arts, science, and mathematics
Appropriate associate degree programs for transfer
AS degree in accounting or business administration
Quarter Curriculum - For Reference Only
Effective fall 2013, RIT converted its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.
The new media marketing program is an interdisciplinary major with a curriculum that covers marketing, imaging, graphic arts, information systems, and management. The program provides an overall assessment of the current and future state of the graphic communication industry and was designed to meet the industry's need for broadly educated marketing, new media, and management professionals.
New media marketing, BS degree, typical course sequence (quarters)
|Course||Qtr. Cr. Hrs.|
|0102-260||Business 1: Ideas and Creativity||4|
|0102-265||Business 2: Business Plan Development||2|
|0112-270||Business Software Applications||2|
|0112-285||Business 3: Commercialization||2|
|0511-211||Principles of Microeconomics||4|
|0511-402||Principles of Macroeconomics||4|
|0535-352||Professional Communication for Business||4|
|1016-226||Calculus for Management Science||4|
|1016-319, 320||Data Analysis I, II||10|
|New Media Elective||4|
|0101-301, 302||Financial and Management Accounting||8|
|0102-305||Careers in Business||1|
|0113-310||Global Business: An Introduction||4|
|0105-363||Principles of Marketing||4|
|New Media Electives||8|
|0105-442||Search Engine Marketing and Analytics||4|
|Advertising and Promotion Management|
|0102-507||Business, Government, and Society||4|
|0105-520||Advanced Internet Marketing||4|
|0106-401||Operations and Supply Chain Management||4|
|0102-530||Managing Innovation and Technology||4|
|Total Quarter Credit Hours||183|
* Please see Liberal Arts General Education Requirements for more information.
† Please see Wellness Education Requirement for more information.
‡ Two quarters of cooperative education are required and must be completed within the third and fourth years.