2013 RIT Industrial Design Identity

June 7, 2013 David Strauss and Bridget Sheehan Faculty: Josh Owen

The purpose behind the branding of the RIT Industrial Design Department is to create a consistent set of graphic standards that will enhance the visuals in the digital, printed, and physical space.

The graphic standards were developed and designed by using source material from the Vignelli Center for Design Studies and the teaching of Massimo and Lella Vignelli.

Industrial Design studio before rebranding.

Industrial Design studio after rebranding. Design Autopsy "Hall of Fame" and new cohesive signage.

Industrial Design studio after rebranding. Designated information board.

Industrial Design studio after rebranding. Vision statement boards.

Industrial Design studio after rebranding. Updated display case design.

Industrial Design studio after rebranding. Signage for display cases.

RIT ID Graphic Standards Proposal