Branding Design | GRDE 421

June 9, 2014 Student Work

“As competition creates infinite choices, companies and organizations look for ways to connect emotionally with customers,become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace.”

Image and perception help drive value, thus how a brand is perceived is critical to its success. Using the fundamentals of brand basics, process, and management covered in the introductory presentation as well as throughout the semester, students created a comprehensive brand identity system and program that addressed the important aspects of branding theory, design, execution, and implementation. Branding research, thoughtful analysis, aesthetics, and design standards were all utilized in the creation of a branding identity program that encompassed many steps and numerous pieces.

Market category options: Sports; Eatery; Event; Global Organization. Market Touchpoints/Required – website and mobile app. Market Touchpoints/Options (minimum of 2 required) – advertising; collateral; signage; vehicle/transportation; uniforms;merchandising/ephemera/products; guerilla marketing campaign; other.