MFA Visual Communication Design Thesis

Thesis project. Sustainable Packaging Design Visually Explained

This prototype project involved designing a comprehensive sustainability symbol set where no satisfactory symbol set existed. The symbol set is intended to simplify the basics of sustainable packaging design for international audiences through educational information graphics content.

The process of designing the symbol set was partly inspired by the AIGA "Symbol Signs" book designed for the U.S. Department of Transportation.

Extensive research, content collection, and organization took place in gathering information to direct the guidebook's table of contents as well as develop the symbol set system.

Using the golden ratio as base and structure, a simplified form was designed to represent the visual vocabulary for Industry.

A great level of skill in technical illustration and precision in measurements was learned in order to create a highly balanced and systematic set.