Packaging Design / GRDE 431 Fall Semester 2019

The sponsored project for Fall Semester 2019 was to design new packaging and merchandising concepts for Milwaukee Tool Shockwave Kits that are sold in Home Depot Stores. Interdisciplinary teams researched the existing market, analyzed the competition, conducted audits and surveys, created prototypes, and presented their final package solutions to Milwaukee Tool representatives in December, 2019.

The Winning Team for this challenge was Team Brute Force. Members of this forceful team included Graphic Designers Emily Grace Amponin, Anna Schum-Houck, and Samantha Abert, Industrial Designers Jennifer Schaffer and Brandan Smailer, and Packaging Engineer Bingzhi Zeng.

This is the front of the package and listing of selling features.

This is Team Brute Force. From Left: Samantha Abert, Emily Grace Amponin, Bingzhi Zeng, Brandan Smailer, and Anna Schum-Houck.

This is the case that holds the drill bit selection for ease of use and transport.