Packaging Design / GRDE 431 Fall Semester 2020

The major project for this course was sponsored and led by Chase Design. Interdisciplinary teams created a new line of sustainable coffee products for Starbucks in partnership with the Rainforest Alliance. Teams researched the category, audiences, competition, materials, form factors, branding and product naming, and merchandising strategies for this new line of products. (Ground coffee, Beans, and Keurig-style delivery)
There were eight teams and a total of 24 students in the course, which was online. This was a really fun project with a great diversity of solutions!

The new coffee packaging suite.



Team Grid

Audrey Clements / Graphic Design

Joseph Li / Graphic Design

Ariel Meltser / Industrial Design

Team GRID's merchandising display in Starbucks environment.



Audrey Clements / Graphic Design

Joseph Li / Graphic Design

Ariel Meltser / Industrial Design

The new coffee packaging suite.



Team Earth Nation

Janine Bushey / Graphic Design

Xiaodong Nie / Industrial Design

Eleanor Green / Industrial Design

Team Earth Nation's merchandising display in Starbucks environment.



Janine Bushey / Graphic Design

Xiaodong Nie / Industrial Design

Eleanor Green / Industrial Design

The new coffee packaging suite.



Team Triptych

Effie Clark / Graphic Design

Jeffrey Phillips / Industrial Design

Lesley Mai / Industrial Design

Team Triptych's merchandising display in Starbucks environment.



Effie Clark / Graphic Design

Jeffrey Phillips / Industrial Design

Lesley Mai / Industrial Design

Team Nokia 3310's merchandising display in Starbucks environment.



Evan Marshall / Graphic Design

Mengheng Xu / Graphic Design

Desmond Wong / Industrial Design

The new coffee packaging suite.



Team Nokia 3310

Evan Marshall / Graphic Design

Mengheng Xu / Graphic Design

Desmond Wong / Industrial Design