Pink Parasites: Kinetic Typography

"This short film uses kinetic typography based on a poem written by my sister — titled 'Pink Parasites.' The poem is centered around the concept of peer pressure that is metaphorically written as 'Pink Parasites' — pink as it is an inevitably attractive color and parasites as they slowly consume us from inside. The peer pressure that we succumb to most of the time leads to loss of identity and individuality, eventually making us someone who's just a part of the herd. I wanted to use color, form and typography in an abstract tone to create a visual and aural cacophony to communicate the message while making it emotionally and psychologically charged to reflect the discomfort, anxiety, worthlessness and desolation."

- Pallavi Singh, Visual Communication Design MFA student