Wedding branding elements

The bride, Grace Heusner, is my niece. I was very honored to be asked to complete the vision for wedding elements for her and her fiancé, Jonathan Levinsohn.

The couple wanted a classic, yet informal, contemporary approach to the wedding suite. The selected color palette included a cheerful yellow paired with two shades of warm grey.

Since both partners are avid cyclists, a tandem bicycle was selected as the unifying graphic element, which was used on all components.

The system included a Save the Date card, the Invitation Suite which included the Invitation, Events Card, and Reply Card, and a Thank You note design.

A pop of color was provided inside the outer envelope with a yellow liner, and with a yellow belly band and Reply Card.

Letterpress printing using polymer plates was provided by Type High Letterpress in Rochester, New York.

Presentation of the materials when opening the envelope.

The Save the Date, with the invitation and Weekend Events card.

The RSVP card, which matched the belly band and envelope liner.

The Save the Date introduced the tandem bike graphic element coming into the page.



Typeface: Museo Sans

The Wedding Invitation was traditional using a centered format with a contemporary use of typography.

The Events Card, using the same elements and palette.

The Thank You card creates closure to the branding elements.