Marketing Minor
Featured Work and Profiles
-
Research Insights: How we feel about what we buy
Guilherme Ramos The morality of consumer decision making
Read More about Research Insights: How we feel about what we buy -
Research Insights: Less is more in semiconductor manufacturing
Ali Tosyali Reducing sensors lowers costs, improves reliability
Read More about Research Insights: Less is more in semiconductor manufacturing -
Research Insights: Health communication technology and COVID-19
Emi Moriuchi, Quang Bui The effects of dashboards and tracking apps on gaining compliance
Read More about Research Insights: Health communication technology and COVID-19 -
Research Insights: Better angry than afraid
Rajendran Murthy Fear and Loathing in Data Breaches. How users react determines future behavior.
Read More about Research Insights: Better angry than afraid -
Research Insights: “Alexa, lock my front door”
Emi Moriuchi Voice conversation agents, home security, and customer satisfaction.
Read More about Research Insights: “Alexa, lock my front door” -
Research Insights: How do you spot a fake Amazon review?
Ali Tosyali New research by Saunders professors offers a way.
Read More about Research Insights: How do you spot a fake Amazon review?
Curriculum for 2025-2026 for Marketing Minor
Current Students: See Curriculum Requirements
Related News
-
August 7, 2024
Develop Technology Skills to Harness the Impact of Consumer Behavior with a Saunders Marketing Degree
The bachelor of science in marketing from Saunders College of Business delivers a solid foundation of marketing knowledge and skills focusing on technology and innovation, the linchpins of an RIT education.
-
August 6, 2024
Business Exploration Provides Business Exposure to First-Year Students
The business exploration program at Saunders College of Business is your opportunity to spend up to a year and a half taking fundamental business courses and meeting with faculty, staff, and career advisors before selecting from one of the college’s seven, nationally-ranked, business majors.
-
June 3, 2024
2023-24 Saunders Faculty and Staff Go Above and Beyond
Saunders College of Business recognizes the accomplishments of its outstanding employees throughout the 2023-24 academic year.
Contact
Saunders College of Business