Print Media Master of science degree

83f6c21d-1aed-4c93-9941-90a88b9b67ac | 1261559

Overview

Explore how technology and innovation are changing the graphic communications industry.


The MS program in print media offers students an opportunity to explore new areas of research in the graphic communications field. The program's faculty and curriculum focus on establishing quality and efficiencies pertaining to business, technology, and processes in graphic communications. Recent student research includes 3D printing quality analysis, consumer preferences for printed textiles, user experience in digital publishing, and implementation of lean techniques in printing. Our faculty are experts in many different areas, including print, business, color management, web and IT, digital publishing, imaging, and typography. Students have the opportunity to get hands-on experience by working with faculty as graduate assistants either in the classroom or assisting with faculty research. Graduates are employed as industry leaders in advertising, publishing, business operations, communication processes, and product developments.

Plan of study

The program requires 36 credit hours of study and includes seven core courses, three electives, and a thesis. The thesis provides an opportunity for students to explore in-depth research and present their findings.

Electives

The program encourages cross-disciplinary and interdepartmental collaboration. Students may choose elective courses from a variety of courses offered in the School of Media Sciences or with other graduate departments and programs at RIT with approval of the graduate director.

Thesis

All students are required to complete a research thesis that demonstrates original thinking and creativity in the search for new knowledge in the graphic communication industry. Students work with expert faculty and focus on a particular topic of thesis research in areas including content management, publishing workflows, typography and layout, business trends, color management, media processes, materials, and applications of printing.

Industries


  • Advertising, PR, and Marketing

  • Consumer Packaged Goods

  • Design

  • Journalism, Media, and Publishing

Typical Job Titles

Customer Management Representative Account Executive
Marketing and Communications Coordinator Graphics Coordinator
Application Specialist / Systems Engineer Media Producer
Technical Support Analyst Pre-Media
Digital Services Specialist Quality Management
Estimator Graphic Technician
Print Production Manager Pre-Press Technician
Media Job Planner Production Specialist
Publishing Coordinator Digital Pre-Press Artist

Featured Work

Curriculum

Print Media, MS degree, typical course sequence

Course Sem. Cr. Hrs.
First Year
DECS-782
Statistical Analysis for Decision Making
This is a course in applied statistics emphasizing an understanding of variation and inference (estimation and testing). Topics to be covered include: review of descriptive statistics, normal distribution, sampling distributions, estimation, test of hypothesis for single and two populations, analysis of variance (ANOVA), linear regression, multiple regression and model building. Students will apply these concepts using mini-cases and problem sets that involve both structured and unstructured data sets. The application of appropriate tools will be required.
3
PPRT-601
Materials and Processes in Printing
This course offers a survey of the materials and processes used in print reproduction. Students will learn the basic theory of image reproduction embodied in the available analog and digital printing processes, and learn to identify the process origins of print samples. Additionally, students will learn the chemical and physical properties associated with consumables in order to obtain an understanding necessary to make informed decisions about use and application.
3
PPRT-602
Tone and Color Analysis
This course covers fundamentals of color measurement, color management system, and color reproduction technology for color matching and color image reproduction. Emphases are placed on CIE colorimetry, device calibration and characterization, and color management systems.
3
PPRT-603
Operations Management in the Graphic Arts
An in-depth study of the factors affecting the efficiencies and effectiveness of print media organizations and ultimately their profitability. Includes consideration of both internal factors, such as quality level goals, training, scheduling, plant layout, and financial management, and external factors, such as environmental and legal issues and safety enforcement.
3
PPRT-703
Cross Media Workflow
This course is designed to expose students to all elements needed to master a cross media publishing project. Concepts and tools necessary for the implementation of a cross media workflow will be discussed and reinforced through hands-on exercises. Content management and industry standards and practices will be studied and applied through the context of cross media publishing.
3
PPRT-704
Research Methods and Trends in Graphic Media
This course provides a foundation for conducting scientific research in the graphic communications industry. Students will learn the scientific methods, how to generate hypotheses and research questions, conduct secondary research, select the best research design to answer a research question, and how to analyze basic survey data. This course will also introduce students to the current issues in the industry in preparation for them to identify a thesis or capstone project problem.
3
PPRT-780
Thesis Seminar
This course will guide and monitor the progress of graduate students in the development of their written thesis proposal as defined in the SMS Thesis Manual. Students will review their work regularly throughout the semester, with the Graduate Director, SMS faculty, and their thesis committee. Students will be guided in the refinement of their thesis topic and structuring their methodology. Students will determine their thesis committee and create their thesis timeline, outline, and proposal culminating in a formal thesis proposal defense.
3
 
Free Elective
3
Second Year
PPRT-790
Thesis
To conduct research on a topic relevant to the graphic arts industry. Topic must be approved by a committee comprising graduate faculty and an advisor.
6
PPRT-892
Continuation of Thesis Print Media
This course allows the student to continue thesis research on a topic relevant to the graphic arts industry. Topic must be approved by a committee compromising graduate faculty and an adviser.
0
 
Free Electives
6
Total Semester Credit Hours
36

Admission Requirements

To be considered for admission to the MFA program in print media, candidates must fulfill the following requirements:

  • Complete a graduate application.
  • Hold a baccalaureate degree (or equivalent) from an accredited university or college.
  • Submit official transcripts (in English) of all previously completed undergraduate and graduate course work.
  • Have a minimum cumulative GPA of 3.0 (or equivalent). Applicants with a GPA below 3.0 may be considered, but are required to submit standard GRE scores.
  • Submit scores from the GRE.
  • Submit a personal statement of educational objectives.
  • Submit a current resume or curriculum vitae.
  • Submit two letters of recommendation from academic or professional sources.
  • International applicants whose native language is not English must submit scores from the TOEFL, IELTS, or PTE. A minimum TOEFL score of 80 (internet-based) is required. A minimum IELTS score of 6.5 is required. The English language test score requirement is waived for native speakers of English or for those submitting transcripts from degrees earned at American institutions.

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