October 30, 2018
RIT’s MAGIC Spell Studios incorporates fun into building design
RIT’s MAGIC Spell Studios building is filled with references to film and animation, games and pop culture. Here are a few examples:
- Orange terracotta panels are meant to appear as an abstract digital pixilation.
- Exterior canopy column angles are inspired by ramps from the original Donkey Kong video game.
- Adjacent to the date stone, a subtle pattern in the brick can be found that resembles the game Breakout.
- ‘STAGE 1’ sign, lighting, entry door and stairs are designed to resemble the ‘back lot’ of a Hollywood film studio.
- Glass at the drinking fountains has a reference to the classic video game Tetris. The light blue tiles fade to darker blue tiles and are broken up by Tetris-inspired shapes.
- Center stair handrail brackets are ocarinas (musical instruments) from The Legend of Zelda: Ocarina of Time.
- Large graphics on the sound stage doors identify “east and west stage” when the operable partition is closed. The ‘E’ and ‘W’ are designed to look like an old-fashioned movie countdown.
- The MAGIC Spell Studios reception desk on the third floor is inspired by a magic spell book, complete with a leather-bound cover and ‘glowing’ pages.
- Restrooms’ accent walls are inspired by the original Nintendo console.
- Honeycomb-shaped carpet tiles in the MAGIC Spell Studios Innovation Suite are inspired by the environment in the RIT-produced video game Hack, Slash and Backstab
- The shapes of the lights hovering above the collaboration table on the upper level are inspired by PlayStation controllers.
- The chandelier in the stairwell is reminiscent of clouds found in Minecraft.