Marketing, sales, and customer-oriented aspects of the marketing minor broaden students' learning experiences and professional opportunities by creating a secondary focus in marketing.
Notes about this minor:
- This minor is closed to students majoring in business administration–marketing.
- Posting of the minor on the student's academic transcript requires a minimum GPA of 2.0 in the minor.
|MKTG-230||Principles of Marketing|
|Choose four of the following:|
|MKTG-310||Marketing Metrics and Research|
|MKTG-370||Advertising and Promotion Management|
|MKTG-410||Search Engine Marketing and Analytics|
|MKTG-430||Social Media Marketing|
|MKTG-489||Seminar In Marketing|
Quarter Curriculum - For Reference Only
Effective fall 2013, RIT converted its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.
Marketing, sales, and customer-oriented aspects of the marketing minor will broaden the student’s learning experiences and professional opportunities by creating a second focus in marketing.
0105-363 Principles of Marketing
Electives—Choose four of the following:
0105-440 Internet Marketing
0105-505 Buyer Behavior
0105-550 Marketing Management
0105-551 Marketing Metrics and Research
0105-559 Professional Selling
0105-560 Advertising and Promotion Management
0113-450 Marketing in the Global Environment