Hospitality Business Management MS - Curriculum

Hospitality Business Management MS

Hospitality Business Management, MS degree, typical course sequence

Course Sem. Cr. Hrs.
First Year
Hospitality and Tourism Customer Experience and Engagement
Creating memorable experience is a crucial differentiator for hospitality and tourism enterprises. Guided by the concepts of “hospitality” and “being hospitable”, this course introduces theories and methods that can be utilized during the service encounter to trigger optimal customer experiences through physical, social, and cultural interactions. This course addresses the co-creation of the experiences and value not only from hospitality and tourism service providers but also from the engagement of customers. The course puts an emphasis on the design of the customer journey, including theming, storytelling, and sensory, as well as unfolding customer experience in the phygital (physical and online) platform. Lecture 3 (Fall).
Advanced Lodging Operations
Advanced Food and Beverage Business Management
Hospitality Asset Management
Hospitality Analytics
Capstone Project in Hospitality and Tourism
This course is practical, project-based approach to a more traditional master's thesis. Students in the course will design and develop a project which reflects a viable option for an existing or putative organization. After a review of essential project management and planning skills as well as financial skills, the student designs and develops the project with continual review and feedback from the supervising faculty. Project 3 (Spring, Summer).
Graduate Level Business Course*
Total Semester Credit Hours

* Graduate Level Business Course will be approved by the program director.

Note for online students

The frequency of required and elective course offerings in the online program will vary, semester by semester, and will not always match the information presented here. Online students are advised to seek guidance from the listed program contact when developing their individual program course schedule.