Hospitality Business Management MS

Hospitality Business Management, MS degree, typical course sequence

Course Sem. Cr. Hrs.
First Year
HSPT-735
Hospitality and Tourism Customer Experience and Engagement
Creating memorable experience is a crucial differentiator for hospitality and tourism enterprises. Guided by the concepts of “hospitality” and “being hospitable”, this course introduces theories and methods that can be utilized during the service encounter to trigger optimal customer experiences through physical, social, and cultural interactions. This course addresses the co-creation of the experiences and value not only from hospitality and tourism service providers but also from the engagement of customers. The course puts an emphasis on the design of the customer journey, including theming, storytelling, and sensory, as well as unfolding customer experience in the phygital (physical and online) platform. Lecture 3 (Fall).
3
HSPT-745
Advanced Lodging Operations
3
HSPT-755
Advanced Food and Beverage Business Management
3
HSPT-760
Hospitality Asset Management
3
HSPT-780
Hospitality Analytics
3
HSPT-797
Capstone Project in Hospitality and Tourism
This course is practical, project-based approach to a more traditional master's thesis. Students in the course will design and develop a project which reflects a viable option for an existing or putative organization. After a review of essential project management and planning skills as well as financial skills, the student designs and develops the project with continual review and feedback from the supervising faculty. Project 3 (Spring, Summer).
3
 
Graduate Level Business Course*
12
Total Semester Credit Hours
30


* Graduate Level Business Course will be approved by the program director.