Print Media MS

Print Media, MS degree, typical course sequence

Course Sem. Cr. Hrs.
First Year
Statistical Analysis for Decision Making
This is a course in applied statistics emphasizing an understanding of variation and inference (estimation and testing). Topics to be covered include: review of descriptive statistics, normal distribution, sampling distributions, estimation, test of hypothesis for single and two populations, analysis of variance (ANOVA), linear regression, multiple regression and model building. Students will apply these concepts using mini-cases and problem sets that involve both structured and unstructured data sets. The application of appropriate tools will be required. (This class is restricted to degree-seeking graduate students or those with permission from instructor.) Lecture 3 (Fall, Spring, Summer).
Materials and Processes in Printing
This course offers a survey of the materials and processes used in print reproduction. Students will learn the basic theory of image reproduction embodied in the available analog and digital printing processes, and learn to identify the process origins of print samples. Additionally, students will learn the chemical and physical properties associated with consumables in order to obtain an understanding necessary to make informed decisions about use and application. Lab 3, Lecture 2 (Fall).
Tone and Color Analysis
This course covers fundamentals of color measurement, color management system, and color reproduction technology for color matching and color image reproduction. Emphases are placed on CIE colorimetry, device calibration and characterization, and color management systems. Lab 2, Lecture 2 (Spring).
Digital Printing and Publishing
An in-depth study of the factors affecting the efficiencies and effectiveness of print media organizations and ultimately their profitability. Includes consideration of both internal factors, such as quality level goals, training, scheduling, plant layout, and financial management, and external factors, such as environmental and legal issues and safety enforcement. Lecture 3 (Spring).
Cross Media Workflow
This course is designed to expose students to all the elements needed to execute media projects across platforms. Students will learn concepts in project management as it applies to leading cross media projects and teams. Concepts and tools necessary for the implementation of a cross media workflow will be discussed and reinforced with hands-on exercises. Additionally, content management and industry standards and practices such as color management, asset management, and image optimization for output will be studied and applied through the context of cross media workflows. Lab 2, Lecture 2 (Spring).
Graphic Standards and Specifications
This course provides a foundation for conducting scientific research in the graphic communications industry. Students will learn the scientific methods, how to generate hypotheses and research questions, conduct secondary research, select the best research design to answer a research question, and how to analyze basic survey data. This course will also introduce students to the current issues in the industry in preparation for them to identify a thesis or capstone project problem. Lecture 3 (Fall).
Thesis Seminar
This course will guide and monitor the progress of graduate students in the development of their written thesis proposal as defined in the SMS Thesis Manual. Students will review their work regularly throughout the semester, with the Graduate Director, SMS faculty, and their thesis committee. Students will be guided in the refinement of their thesis topic and structuring their methodology. Students will determine their thesis committee and create their thesis timeline, outline, and proposal culminating in a formal thesis proposal defense. (Prerequisites: PPRT-704 or equivalent course.) Lecture 3 (Spring).
Technical Elective
Second Year
To conduct research on a topic relevant to the graphic arts industry. Topic must be approved by a committee comprising graduate faculty and an advisor. (Prerequisite: GRCS-701 or equivalent course.) Thesis (Fall, Spring, Summer).
Technical Electives
Total Semester Credit Hours