Sports, Events, and Entertainment Management Minor

Overview for Sports, Events, and Entertainment Management Minor

The sports, events, and entertainment management minor focuses on providing you with the knowledge and skills needed to optimize the experiences of consumers and employees in sports and entertainment. You will learn to develop, implement, and manage sports and entertainment events, as well as the operations of sports and entertainment organizations. Your course work will focus on business strategy, analytics, customer service, purchasing, negotiations, contracts, and event/venue management–all as you work to manage and deliver highly-effective experiences.  

Notes about this minor:

  • Students ineligible to take this minor: This minor is open to students in all majors. However, because of the business courses required prior to a student beginning this minor, the minor is primarily intended for students matriculating in majors in Saunders College of Business. Students from other majors are welcome to complete this minor after also completing at least four additional pre-requisite courses in addition to the minor's core courses.
  • Posting of the minor on the student's academic transcript requires a minimum GPA of 2.0 in the minor.
  • Notations may appear in the curriculum chart below outlining pre-requisites, co-requisites, and other curriculum requirements (see footnotes).


The plan code for Sports, Events, and Entertainment Management Minor is SPORTE-MN.

Featured Work

Curriculum Update in Process for 2024-2025 for Sports, Events, and Entertainment Management Minor

Current Students: See Curriculum Requirements

Students are required to take the following course:
Principles of Marketing
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution. (This class is restricted to undergraduate students with at least 2nd year standing.) Lecture 3 (Fall, Spring, Summer).
Required Courses
Event & Project Management
The meeting and event planner of today must know how to plan, execute, and evaluate any event to show value to the stakeholders. Meetings today help us celebrate meaningful events, change the way people behave, motivate employees to perform better, and solve problems by bringing together ideas from many different cultures. This course is designed to provide an introduction to the principles and concepts required for the management and execution of a successful event. Essential topics will include event planning, coordination, sponsorship, budgeting, programming, marketing, communications, vender management, volunteer management, risk management, event research, and event evaluation. (A minimum of 3rd year standing is required to enroll.) Lecture 3 (Spring).
Customer Experience Management
The overall objectives of this course are twofold. This course first examines the development, management, and improvement of service delivery systems used by service organizations (i.e., hotels, restaurants, travel agencies, and health care) on the supply side through the lens of quality management. Secondly, the course examines customer requirements on the demand side by focusing upon how customer experience design shapes customers’ thoughts, actions, and decision processes. Students will learn techniques used for diagnosis, measurement, and continuous improvement of successful customer experience. There are three major sections in this course. Section 1 focuses on understanding the paradigm of customer experience, identifying the drivers of customer satisfaction, formulating strategies to optimize the customer experience, and managing service operations through the development of a service blueprint. Section 2 focuses on the role of exponential technologies, such as artificial intelligence, robotics, augmented reality, virtual reality, and data analytics, in creating exceptional customer experiences. Section 3 discusses the creation of exceptional luxury customer experiences, incorporating technology, and describing how brands go beyond traditional branding frameworks to create luxury experiences. Lecture 3 (Fall).
Contemporary Issues in Sports and Entertainment Management
Overview of the sports and entertainment industries through examination of contemporary issues faced by managers in these fields. Unique characteristics of these industries and resulting political, social, ethical, legal and economic responsibilities of managers are discussed using the case study method. (Prerequisites: MKTG-230 and HSPT-375 or equivalent courses.) Lecture 3 (Spring).
Choose two of the following:
 Financial Accounting
An introduction to the way in which corporations report their financial performance to interested stakeholders such as investors and creditors. Coverage of the accounting cycle, generally accepted accounting principles, and analytical tools help students become informed users of financial statements. (This course is available to RIT degree-seeking undergraduate students.) Lecture 3 (Fall, Spring, Summer).
 Human Resource Management*
Human resources within an organization provide value added dimensions to the organization, which in turn influence the larger society within which the organization exists. The management of those human resources is a critical function within any organization. The goal of the human resource management (HRM) department is to attract qualified employees, manage systems that meet their needs and establish policies and protocols to retain and promote employee engagement. This effort develops a workforce that can meet the organizational strategic goals for growth and continued relevance in the world of work. This course provides an overview of HRM and the context within which HRM functions in organizations. Lecture 3 (Fall, Spring).
 Human Resources Development*
A one-semester, three-credit course in human resource development provides the prospective manager practical information on methods to enhance the productivity, quality, and effectiveness of an organization through the creation of an environment where individual and collective performance and development has primacy. The course requires students to assimilate course material related to the following: to organizational strategy, systems thinking and legal compliance; workforce development, career development of employees; individual development and training; measuring outcomes; human resource processes and effective communications. Students integrate theoretical classroom concepts with practical knowledge and work experiences. As part of the course: students continually practice effective communication skills; students may work in teams; and are expected to engage in critical and innovative thinking. Students' understanding of human resource development is intended to help them enhance organizational effectiveness through implementing processes designed to develop and train employees. Lecture 3 (Fall, Spring).
 Event Design and Production
Events play an ever-growing role for individuals, organizations and communities or places/destinations at country, state, city levels. These entities stage a variety of events from birthdays, weddings, and festivals to conventions, trade expos and Olympics. This course examines unique design approaches and requirements of different personal, organizational and community events. Design knowledge and skills are a necessary to plan, execute and evaluate any type of event in an ever-changing industry. To respond to this complex demand, contemporary event planners must know how to interlink the process of purpose, people, and place (or venue) in diverse settings. This course incorporates venues and venue considerations into the design of events. Successful event production involves linking an event concept to design considerations such as entertainment, décor, audio systems, visualization, lighting systems, set design, tenting, and technical resources, are also addressed in this course. Beyond traditional event design and production, this course also focuses on broad skillsets such as experience personalization, social media platforms, chatbots, artificial intelligence, virtual reality, and augmented reality. Lecture 3 (Spring).
 Transmedia Storytelling
In the 21st century, narratives transcend traditional boundaries and come to life across various platforms. Transmedia storytelling is an innovative approach that has gained significant prominence in the digital age being deployed today in the commercial/entertainment industry, extending a narrative universe beyond a single medium, allowing the story to exist and evolve through various channels such as film, television, books, graphic novels, video games, social media, augmented reality, and interactive exhibitions. In this project-based class, you will delve into the theory, practice and ethics of commercial transmedia storytelling in the entertainment industry, gaining insights into the mechanics that drive this exciting phenomenon. Students will create their own transmedia story by analyzing iconic transmedia narratives and their aesthetic treatments, exploring cutting-edge technology, increasing audience participation and engagement, and considering ethical and legal considerations, including those involving copyright issues and responsible use of technology. Finally, students will connect with guest speakers and industry professionals who have successfully navigated the world of transmedia storytelling. Seminar 3 (Annual).
 Digital Marketing
Internet marketing is critical to an organization's overall strategy. This course focuses on tactics and strategies that enable marketers to fully leverage the internet. Topics include the overall internet marketing landscape, technologies, customer segmenting and targeting, search, analytics and emerging internet-marketing platforms. (Prerequisites: MKTG-230 or NBUS-227 or equivalent course.) Lecture 3 (Fall, Spring).
 Consumer Behavior
A study of the determinants of buying behaviors. Emphasis is on identifying target markets and customer needs, internal and external influences on lifestyle and understanding the buying decision process. (Prerequisites: MKTG-230 or NBUS-227 or equivalent course.) Lecture 3 (Fall, Spring).
 Professional Selling
Selling concepts, tools, strategies, and tactics are discussed as they apply to both external and internal customers. Students learn and experience some of problems faced and rewards earned by those in professional sales. Customer relationship management/partnering with customers and truly seeking to meet their requirements are discussed as key to long-term success. (Prerequisites: MKTG-230 or NBUS-227 or equivalent course and 3rd year standing.) Lecture 3 (Fall, Spring).
 Marketing Analytics
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted online and offline marketing dollars. It also provides marketers with the information necessary to help support company investment in marketing strategy and tactics. This course provides the participant with the necessary knowledge and practical insights that will help a marketing manager get more out of available data and take strategic advantage of the analysis. This interactive, participatory course is designed to answer key questions: “What is marketing analytics, how can marketing analytics improve my marketing efforts and how can I integrate marketing analytics into my business? (Prerequisites: MKTG-230 and STAT-145 or equivalent courses.) Lecture 3 (Fall, Spring).
 Advertising and Promotion Management
An in-depth view of tools of promotion management: advertising, sales promotion, public relations, personal selling, direct marketing and internet marketing as well as new and alternative media. Basic concepts of how to use print, broadcast, internet and out-of-home media are studied. Planning, budgeting, creative strategy, and the roles of advertising agencies are also covered. (Prerequisites: MKTG-230 or NBUS-227 or equivalent course.) Lecture 3 (Fall).
 Chasing Rainbows: Entertainment Distribution
As a student of entertainment, you will be entering the workforce at a time of major change in the way entertainment is produced, distributed and monetized. This course will focus on the big picture realities of today’s entertainment media industry with an emphasis on the economic, technological and consumer forces that influence the creation and distribution of creative content. From the fracturing of the traditional studio system to the promise and pitfalls of new media platforms such as Netflix, Amazon and YouTube, students will gain an understanding of the issues and opportunities that exist in today’s entertainment marketplace. Lecture 3 (Fall, Spring).


*Students may take either HRDE-380 or HRDE-386, not both.

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