What is it like to live in New York City? What is it like to work in midtown and downtown Manhattan? Living this kind of life seemed out of reach to me before, however, it’s hard to believe that I have been doing it for 2 months now.
This summer, I got an amazing co-op/interning opportunity to work as a multimedia designer with a global media agency network, Mindshare. As an international student, the internship was my first full-time internship working in the U.S., and I found out that I was the only international intern among about 40 interns that my company hired this summer.
During the internship, the company created a competition called “Battle of Interns” for all the interns to work closely with their fellows to develop a media plan which involves Media Planning, Digital Investment and Marketing Science. I personally think this is a great learning opportunity, especially for people who are new to the Media Planning & Buying World. My major responsibility in the company is to assist the Mindshare Creative Director on various projects supporting the Mindshare business, including Video and Audio editing, building styled templates and other visual design projects.
The most challenging part of this experience, for me, is the work-life balance. Life in New York City can certainly get super exciting: museums, concerts, amazing places to eat and drink, famous attractions, and the list goes on. Every morning I take a subway (often crowded) for about 20-30 minutes to get to my company, work for 9 hours including a one-hour lunch break, and then do the same thing again in the evening. I sometimes get pretty tired of dealing with crowded platforms and trains, and thousands of tourists and passersby, especially as my company was located close to Time Square (then we moved to 3WTC in downtown). So during the weekends, it’s important to find a balance, to help myself fully rest up, but also not to miss out the fun stuff going on in the city. It’s definitely hard, but I am trying my best.
One of the most important takeaways that I got from the internship is: there are so many different things and skills to learn in an internship setting compared to working in an academic setting. When in school, I mostly work with myself, classmates and professors, and everything is based on an academic setting. We do learn a lot in school, but I don’t know if my projects are going to perform well in the market and the industry. However, during an internship, I got to experience organizational and professional cultures that are very new to me. I have direct contact with people who do different works, and I also get frequent feedbacks from my workplace supervisor about my performance which reflects how the projects actually work and support the company’s business. It feels really good to see how users react to your design projects in the real world, instead of just getting feedbacks without testing out the performance and usability.
Another key takeaway is that: always be yourself, and always learn from the individuals you meet in the office. I was really lucky to be surrounded by super nice team members and managers. My supervisor and I have similar backgrounds, and we constantly talk about our design concepts and thoughts on certain design projects. I also appreciate that my supervisor trusts me as an independent individual and offers me a lot of room for flexibility and creativity. I am so glad that I am not only gaining valuable applied experience, but also making connections in professional fields, which will guide me and impact my future career path.
Finally, I am very thankful for this summer internship opportunity. I was lucky to sit next to a super nice team, which mentors and managers who taught me a lot at work. I got valuable feedbacks which I would never get in an academic setting. And I am also glad that I got to do this internship in New York City, one of the greatest cities in the world. Although living in the city on an intern’s budget is a bit challenging, it at least gives you an idea of how it feels like to live and work in NYC and also expand your life experiences! Whatever the future may bring, I would look back on my time here and appreciate the skills and knowledge I gained.
- Kexin "Coco" Wang, Visual Communication Design MFA alumna