UX Design at Total Wine

Shortly after graduating, Becky Drexler ’18 (New Media Design) became a UX designer at Total Wine & More, where she creates user-centered designs based on research, data and customer input. She also develops and maintains design systems and patterns for a consistent app and website experience. Total Wine & More is an independent wine retailer that offers delivery services.

Drexler, left in the above photo, represented Total Wine & More at RIT’s 2020 Creative Industry Day — an annual event organized by RIT’s Office of Career and Cooperative Education that allows students to meet with and receive portfolio reviews from companies in a career fair-type setting. It was a full-circle moment for Drexler. She was recruited to work in UX design at Total Wine & More as a direct result of meeting with the company during a Creative Industry Day event as a student. 

“I definitely feel that the New Media Design program fully prepared me for this role,” Drexler said of RIT's impact on landing a UX design job. “The class project structure very closely mimics what you might find in the real world. Focusing on the problem, wireframing functional solutions, being able to receive and give constructive feedback and pushing us to iterate on visual design has helped me hit the ground running after graduation. While in school, our professors were immensely helpful and not only encouraged getting co-ops but would help us find and prepare for them. I was fortunate enough to have three co-ops at various design agencies, ranging as far as San Francisco, before graduating.”

Photo by A. Sue Weisler