Develop critical thinking skills and creativity as you gain a deeper understanding of digital communication, persuasive messaging, and relationship management.
Overview for Communication and Digital Media Adv. Cert.
The advanced certificate in communication and digital media assists students and professional practitioners in better understanding the research and theory of digital media in message creation and in the analysis of dynamic new media channels. Collectively, the certificate focuses on critical thinking, global interconnectedness, ethical reasoning, integrative literacies (digital, technical, communication, and aesthetic), and creative and innovative thinking.
The advanced certificate in communication and digital media is comprised of courses focusing on digital media that have both career and scholarly applications. The certificate combines both academic and pragmatic perspectives and assists students and practitioners in better understanding the research and theory of digital media, in message creation, and in the analysis of these dynamic new channels. Collectively, courses also enhance critical thinking, global interconnectedness, ethical reasoning, integrative literacies (digital, technical, communication, and aesthetic), and creative and innovative thinking.
The curriculum is designed for those who need to update or upgrade their skills, certify their competence, add to their credentials, or improve their understanding of media. The courses are taught online in eight-week sessions, (two per semester) to accommodate students who would like to complete the four-course certificate in one academic year (or two semesters).
Curriculum for 2023-2024 for Communication and Digital Media Adv. Cert.
Communication and Digital Media, advanced certificate, typical course sequence
Sem. Cr. Hrs.
Crafting the Message
This course explores visual communication, the process through which individuals -- in relationships, organizations, and societies -- create and interpret visual messages. A variety of theories from the disciplines of art history, psychology, communication theory, and graphic design will be discussed to develop methods for analyzing mediated messages. Students analyze visual messages from the following media: print photography, video, film, and the internet. (This course is restricted to COMMTCH-MS Major students.) Seminar (Fall).
Total Semester Credit Hours
Choose one of the following:
Persuasion in a Digital Age
User Interface Design
This course provides an introduction to human-centered interface design. Students research, explore and create design-based solutions for user interfaces. An introduction to visual design elements and principles such as form, color, typography, imagery, visual hierarchy, layout and information architecture. Emphasis is placed on integrating and applying design skills and processes to web standards and device guidelines. Projects are focused on designing navigational solutions for online web and touch-screen applications such as mobile phones and touch-pads. At the conclusion of the course students will be able to research, analyze and create user interface mock-ups based on appropriate visual design principles across multiple devices and platforms. Students will gain a core user interface design foundation to incorporate into their professional role during the planning and UI design phases of interactive projects. **Note: Course is restricted to RIT Online graduate students only** (Reserved for online students.) Lecture 7 (Fall).
User Experience Design
This course introduces students to the design process for researching, identifying and implementing a user experience strategy for online web and app development. Students will learn to research, gather and evaluate source material to organize, write and design interaction solutions. The user experience workflow will cover: defining client and user goals, user identification, content organization, information architecture, wire-framing methods and basic UX validation through user testing across various platforms. At the conclusion of the course students will complete and document a UX project plan based on graphical user interface requirements and interactive conventions. Students will be able to incorporate the UX design process into their professional role during the research, planning and interaction design phases of user experience projects. and may have limited repeatability Lecture 7 (Spring).
Interaction Design and Development
Note for online students
The frequency of required and elective course offerings in the online program will vary, semester by semester, and will not always match the information presented here. Online students are advised to seek guidance from the listed program contact when developing their individual program course schedule.
Admissions and Financial Aid
This program is available on-campus only.
Full-time study is 9+ semester credit hours.
RIT will not issue a student visa for programs offered exclusively online.
To be considered for admission to the Communication and Digital Media Adv. Cert. program, candidates must fulfill the following requirements:
International applicants whose native language is not English must submit one of the following official English language test scores. Some international applicants may be considered for an English test requirement waiver.
International students below the minimum requirement may be considered for conditional admission. Each program requires balanced sub-scores when determining an applicant’s need for additional English language courses.
Online Study Restrictions for Some International Students
Certain countries are subject to comprehensive embargoes under US Export Controls, which prohibit virtually ALL exports, imports, and other transactions without a license or other US Government authorization. Learners from the Crimea region of the Ukraine, Cuba, Iran, North Korea, and Syria may not register for RIT online courses. Nor may individuals on the United States Treasury Department’s list of Specially Designated Nationals or the United States Commerce Department’s table of Deny Orders. By registering for RIT online courses, you represent and warrant that you are not located in, under the control of, or a national or resident of any such country or on any such list.