Communication and Media Technologies Master of science degree

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A focus on the humanities and social sciences combined with marketing, information technology, digital publishing, or a discipline of your choosing, provides a solid framework to help you understand the evolving communication landscape.

Communication is at the center of our lives and careers, whether it is interpersonal or mediated communication. Professional communicators need to know how to develop creative and impactful messaging and to engage audiences successfully. A communication masters degree from RIT, a technology-focused university, will provide you with an innovative communication curriculum grounded in strong social sciences and humanities concepts, preparing you to stand out in a competitive profession.

The master’s program in communication prepares students to be content, brand, or marketing managers, social media strategists, and communication officers in a variety of business sectors, industries, nonprofit organizations, and government agencies. You will also become competent as a media analyst skilled in researching media content or prepared to pursue a doctoral degree.

You will learn from a diverse and dynamic faculty, comprised of accomplished communication researchers and practitioners, who will teach you how to research a communication challenge, create compelling messages, and analyze media content and audience engagement. Our core course offerings include classes in advertising, social media, research, and strategic communication.

Scholarships of up to 30 percent of tuition are awarded to qualified applicants, and the program offers several research assistantships each year as well.


  • Internet and Software

  • Health Care

  • Food and Beverage

  • Non-Profit

  • Transportation and Logistics

  • Higher Education

Typical Job Titles

Marketing Specialist Marketing Manager
Communications Coordinator Digital Marketing Specialist
Account Coordinator Customer Sales Director
Communication Assistant Marketing Analyst
Digital Marketing and Communications Analyst Technical Writer


Communication and Media Technologies, MS degree, typical course sequence

Course Sem. Cr. Hrs.
Survey of Media Technologies
This course focuses on significant media innovations from historical, societal, political, and cultural perspectives. Innovations such as print, radio, film, television, and digital technologies will be discussed. Milestone research and theory will drive the examination of each perspective on the media. The course concludes with the development of research questions for studying contemporary lines or research investigating media.
Communication Theories
This course focuses on theories of communication as they relate to mass media and other forms of human interaction. Theories based in both the humanities and in the social sciences that explain or predict the effects of interaction and communication technology on audiences will be examined.
Research Methods in Communication
An introduction to and overview of the methods and ethics of scientific, scholarly communication research including quantitative and qualitative approaches. The course focuses on methods of locating, critically analyzing, and conducting communication research, and leads to the development of a research proposal suitable for a thesis or project.
Media Law and Ethics
This course examines major principles and trends in communication law. The course analyzes a broad range of issues related to the First Amendment, intellectual property, and media regulation. Special attention is paid to discussing the major ethical perspectives and issues surrounding contemporary communication behavior.
Thesis Preparation Seminar
An introduction to graduate study and research in communication including the theoretical, conceptual, and methodological parameters of communication and its sub-disciplines. Participants will interact with the faculty teaching required and elective communication courses. Attention will be drawn to scholarly writing and research design. When possible, the course is organized in conjunction with the department’s colloquium series.
Communication Electives
Professional Core
Choose one of the following:
   Communication Thesis/Project
A guided research project that focuses on designing, conducting, and completing a research project. The project culminates in a public presentation and defense.
   Comprehensive Exam, plus two additional courses*
Total Semester Credit Hours

* Courses may be professional core courses, communication electives, or a combination of both.

Admission Requirements

To be considered for admission to the MS program in communication and media technologies, candidates must fulfill the following requirements:

  • Complete a graduate application.
  • Hold a baccalaureate degree (or equivalent) from an accredited college or university.
  • Submit official transcripts (in English) of all previously completed undergraduate and graduate course work.
  • Have a minimum cumulative undergraduate GPA of 3.0.
  • Submit a personal statement describing the applicant’s goals for the program, focusing on their professional interests.
  • Submit at least two letters of reference from academic advisers, major professors, and/or supervisors or managers.
  • Submit a writing portfolio consisting of at least three writing samples, such as academic papers written for class, work-related brochures and pamphlets, or newspaper or magazine articles.
  • International applicants whose native language is not English must submit scores from either the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS). Minimum scores of 570 (paper-based) or 88-89 (Internet-based) are required on the TOEFL. A minimum score of 6.5 is required on the IELTS. This requirement may be waived for students who submit undergraduate transcripts from American colleges and universities.
  • Students are encouraged to submit scores from the GRE.

Learn about admissions, cost, and financial aid