Media Arts and Technology Minor - Curriculum
Media Arts and Technology Minor
Introduction to Graphic Media
Graphic media is customized manufacturing driven by exciting digital technologies and innovative applications resulting in provocative output using varied processes. This course introduces learners to the graphic media industry by completing hands-on projects that will orient them to the technologies and processes required to complete a diverse array of graphic projects, including conventional and digital printing, premedia processes, typography, and image processing. Projects include preparing text and images and subsequent output for screen printing, flexographic printing, offset lithographic printing, inkjet and other digital printing, signage, and cross-media through print, web, and mobile. Learners will develop an appreciation to the unique contributions of graphic media to society. Lab 2 (Fall, Spring).
|Choose one of the following:|
Gravure and Flexography
Students will explore gravure and flexography technologies, and learn to evaluate applicable designs. Extensive hands-on experience is included. Students will create pressure sensitive label designs, take command of a flexo press, and print labels. Lab 3 (Spring).
Paginated Graphic Workflow
Digital Print Processes
Students who take this course will understand how digital printing technologies work, what they are capable of doing, and how these technologies are used commercially. Students will analyze the factors driving the explosive growth of digital printing, including how the economics of digital and conventional printing compare. The concepts taught in the classroom are reinforced through hands-on labs and field trips to digital printers and equipment suppliers. This course is cross-listed with PPRT-641; students may receive credit for MAAT-541 or PPRT-641, not both. (Not if PPRT-641) Lab 3 (Fall).
|Choose four of the following:|
Typography and Page Design
The course provides an introduction to the theoretical and practical foundations of typography and page design. Students study the history, aesthetics, and technology of typography, and current methods of page composition. Projects include design and production methods, using current software tools and fonts for typography in print and monitor display. Students will apply their acquired knowledge to make informed decisions in the practice of typography and page composition. (Prerequisites: MAAT-101 or equivalent course.) Lab 2 (Spring).
Raster and Vector Imaging
Impactful images are essential for nearly all forms of effective graphic communication. The theme of this project-based course is the creation and optimization of raster and vector images for cross-media deployment through print, web, and mobile media. Through a series of hands-on, laboratory-based exercises, learners employ professional image evaluation and editing techniques in preparation for commercial output. Using current software and computer peripherals, learners apply industry best practices to produce, evaluate, and optimize digital raster and vector images. Lab 3 (Spring).
This survey course introduces students to the technologies of print production, with a focus on the materials and processes used in conventional, digital, and functional printing methods. Hands-on lab experiences expose students to the underlying concepts while imparting knowledge of the strengths and limitations of the various methods. Quality, efficiency, economics, and sustainability are addressed. (Prerequisites: MAAT-101 or equivalent course.) Lab 3 (Spring).
Principles of Printing
This course surveys the materials and processes used in print reproduction. Students will learn the basic theory of image reproduction embodied in the analog and digital printing processes, and learn to identify the process origins of print samples. Additionally, students will be introduced to material science as it relates to print. Lecture 3 (Summer).
This advanced course focuses on analysis of production workflow efficiencies, process automation, and process optimization with an emphasis on the steps involved in producing, publishing, promoting, and packaging. Students gain direct experience with advanced workflow tools through immersive projects. (Prerequisite: MAAT-271 or ISTE-105 or equivalent course.) Lab 3 (Spring).
Webpage Production I
Students in this course will plan and implement publishing projects with a focus on usability, accessibility, and information design for the World Wide Web. Application of standard Web protocols such as HTML and CSS will be applied in the context of Web publishing as a part of a cross-media production strategy. (This course is restricted to students in the NMEP-BS or JOURNAL-BS programs.) Lecture 3 (Fall).
Webpage Production II
In this advanced course, students will apply concepts and skills from previous study to determine optimal strategies for the development, deployment and evaluation of complex websites. Through a blend of research and practical application, students will evaluate and apply a range of methodologies for Web publishing. (Prerequisite: MAAT-271 or ISTE-105 or equivalent course.) Lecture 3 (Spring).
Database publishing is centered on personalized graphic communications: this entails customizing graphic messaging for individuals and specifically targeted audiences. The requisite competencies for database publishing, including managing and accessing databases and integrating digital assets for distribution using electronic and digitally-printed methods, form the core of this course. Learners work with the fundamental design elements of databases constructed for activities that support graphic communication processes. Topics include best practices for building, optimizing, and maintaining databases comprised of recipient information and the merging of data with managed digital assets. Projects include composing publications and creating personalized documents for distribution through the web and in print. (Prerequisites: MAAT-106 and MAAT-271 or equivalent courses) Lab 2 (Spring).
Information Architecture Publishing
In this course the students will research current and emerging publishing information technology trends and apply them in creating publishing solutions across a variety of platforms. Students will learn and apply digital asset management methods and practices in real-world scenarios. (Prerequisites: MAAT-106 and MAAT-272 or ISTE-305 or equivalent courses.) Lab 2 (Spring).
Media Business Management
This course introduces principles in core business areas, such as management, finance, accounting, operations, and marketing, which are key factors in developing, growing, and operating a media venture. Lecture 3 (Fall).
Automation and Scripting for Graphic Media
Advanced Retouching and Restoration
This course demystifies the process for digitally enhancing, retouching, and restoring images with industry standard raster software, using best practices for image acquisition and specialized image manipulation techniques. Students should have a solid working knowledge of current industry standard raster software. (Prerequisites: MAAT-107 or equivalent course.) Lab 3 (Fall).
Graphic Media Business Practices
Print and graphic media professionals need to be versed in technological capabilities and business practices integral to managing a graphic media operation. Beginning with stakeholders in graphic media entities, including providers, vendors, and customers, learners in this course explore factors contributing to operational efficiencies and sustainability in print and graphic media enterprises. The course emphasizes the performance metrics, strategies, and methods required to achieve ethical business success in the industry, including using analytics to support improved decision making, effective marketing, and efficient operations. Recognizing that writing is a fundamental proficiency that permeates professional business management, students engage in informal and formal writing assignments pertinent to the print and graphic media industry throughout the course. (Prerequisites: MAAT-267 and COMM-142 or equivalent course.) Lecture 3 (Spring).
This class is an introduction to the concepts and methods of magazine design and production workflow, with the practical experience of producing a cross-media magazine for output to a digital device and print. Special attention is given to the use of images in integration with text, grids. The role of experimentation and innovation in the modern magazine is emphasized. (Prerequisites: MAAT-106 or equivalent course.) Lab 3 (Fall).
Operations Management in the Graphic Arts
An in-depth study of the factors affecting the efficiencies and effectiveness of print media organizations and ultimately their profitability. Includes consideration of both internal factors, such as quality level goals, training, scheduling, plant layout, and financial management, as well as external factors, such as safety enforcement, and environmental and legal issues. Lecture 3 (Fall).
Color Management Systems
This course covers fundamentals of color measurement, color management system, and color reproduction technology for color matching and color image reproduction. Emphases are placed on CIE colorimetry, device calibration and characterization, and color management systems. (Students cannot take and receive credit for this course if they have taken PPRT-602.) Lab 2 (Fall).
Topics in Media Arts, Sciences, and Technology
Topics in Media Arts, Sciences and Technology provides a platform for students to explore the most contemporary issues in the rapidly evolving fields of media arts, media sciences and media technologies. The content taught in this course will change frequently and the course may be repeated for credit, however each particular topic may have limits on repeatability. Lecture 3 (Fall, Spring).
Students who take this course will understand how package-printing technologies work, and how they are used to print bags, labels, cartons, cans, boxes, and bottles. Students will apply a packaging printing workflow to produce labels and folding cartons of their own design. Finally, cost analyses of package printing using various technologies is discussed. This course is cross-listed with PPRT-688; students may receive credit for MAAT-558 or PPRT-688, not both. (Degree-seeking undergraduate students. Students may not take and receive credit for MAAT-558 and PPRT-688. If you have earned credit for MAAT-558 or you are currently enrolled in PPRT-688 you will not be permitted to enroll in MAAT-558.) Lab 3 (Spring).
Industry Issues and Trends
This course presents a detailed analysis of the critical trends and issues related to the graphic media publishing industry. It provides an in-depth look at key technologies as well as business, environmental and regulatory issues. This course provides culminating experience that contributes to the student’s fuller understanding of management of the graphic media publishing industry. This course prepares students for successful careers by providing insights into the nature and scope of the major challenges facing industry managers and leaders and how to manage these challenges. This course is cross-listed with PPRT-642; students may receive credit for MAAT-561 or PPRT-642, not both. (Degree-seeking undergraduate students. Students may not take and receive credit for MAAT-561 and PPRT-642. If you have earned credit for MAAT-561 or you are currently enrolled in PPRT-642 you will not be permitted to enroll in MAAT-561.) Lecture 3 (Fall).
Building Profit into Media Projects
This course familiarizes students with costing, pricing and estimating practices in print media, website development, mobile media, and social media. It highlights areas of similarity in these media but more importantly focuses on those practices and customs that are unique to a specific medium. The course provides the necessary background for developing accurate media proposals that become contractual legal obligations and result in sustained profitability. This course is cross-listed with PPRT-653; students may receive credit for MAAT-563 or PPRT-653, not both. (Students may not take and receive credit for MAAT-563 and PPRT-653. If you have earned credit for MAAT-563 or you are currently enrolled in PPRT-653 you will not be permitted to enroll in MAAT-563.) Lecture 3 (Spring).
Digital Asset Management
This course will focus on the development and application of digital asset management strategies for cross media production workflows. Project work will include the development of asset management strategies and the utilization of both small business and enterprise-level digital asset management (DAM) tools and systems. (This course is available to RIT degree-seeking undergraduate students.) Lab 2 (Fall, Spring).