Media Arts and Technology Minor

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Overview

The media arts and technology minor provides students with a five-course sampling of the media arts and technology major. Most students begin with the Design Production (MAAT-383) course and customize their selection of courses from diverse offerings related to media production, media architecture, media strategy, and media management.

Notes about this minor:

  • This minor is closed to students majoring in media arts and technology.
  • Posting of the minor on the student's academic transcript requires a minimum GPA of 2.0 in the minor.

Curriculum

Notes about this minor:

  • This minor is closed to students majoring in media arts and technology.
  • Posting of the minor on the student's academic transcript requires a minimum GPA of 2.0 in the minor.
Course
Required Course
MAAT-101
Cross Media Foundations
This course introduces students to the graphic media industries by studying the history, culture, technology, markets and workers. The course provides an orientation to the production concepts, working environments, hardware and software tools, languages, working standards and cultures of the industry.
MAAT-383
Design Production
This introductory course provides students with the fundamental understanding of the key variables, systems and phases of production workflow. Emphasis will be placed on job planning, implementation strategies and decision-making processes for print and e-media production workflow. Projects will allow students to optimize their work for specific production requirements as well as to optimize content and workflow strategies for cross-media applications.
Electives
Choose four of the following:
   MAAT-106
   Typography and Page Design
The course provides an introduction to the theoretical and practical foundations of typography and page design. Students will study the history, aesthetics, and technology of typography. Projects will include design and production methods, using current software tools and fonts for typography in print and screen display. Students will apply their acquired knowledge to make informed decisions in the practice of typography.
   MAAT-107
   Imaging
This course addresses the skills and competencies necessary to create, manage and edit digital images and digital video. This course introduces students to digital hardware, software, and terminology and addresses the process from acquisition, to manipulation and output of raster files.
   MAAT-206
   Print Production 
This survey course introduces students to the technologies, materials, and processes for conventional, digital, and functional print production. Hands-on lab experiences will focus on practical application in industry. Related concepts of quality, efficiency, economics, and sustainability will also be addressed.
  MAAT-246
   Magazine Publishing
  MAAT-266
   Advanced Workflow
This advanced course focuses on analysis of workflow efficiencies, process automation, and process optimization with a focus on relevant applications for publishing, promotional, and packaging production workflows. Students will gain direct experience with advanced workflow tools through immersive project work.
  MAAT-271
   Webpage Production I
Students in this course will plan and implement publishing projects with a focus on usability, accessibility, and information design for the World Wide Web. Application of standard Web protocols such as HTML and CSS will be applied in the context of Web publishing as a part of a cross-media production strategy.
  MAAT-272
   Webpage Production II
In this advanced course, students will apply concepts and skills from previous study to determine optimal strategies for the development, deployment and evaluation of websites. Through a blend of research and practical application, students will evaluate and apply a range of methodologies for Web publishing.
  MAAT-301
   Database Publishing
The course introduces the fundamental design elements of databases constructed for the activities that support the publishing process. Topics include the process of building databases comprised of information and digital assets needed to compose publications and to create and distribute personalized documents through the web and in print.
  MAAT-306
   Information Architecture for Publishing
In the course the students will research current and emerging publishing information technology trends and apply them in creating publishing solutions across a variety of platforms. Students will learn and apply digital asset management methods and practices.
  MAAT-307
   Media Business Management
This course introduces principles in core business areas, such as management, finance, accounting, operations, and marketing, which are key factors in developing, growing, and operating a media venture.
  MAAT-544
   Color Management Systems
This course addresses the science and technology of color management systems in achieving quality color reproduction and scanner-monitor and proof-print agreement. Students will study the role of color measurement for device calibration, device characterization, and building an ICC-based color management system. Students will perform color image rendering from digital capture to print, investigate digital proofing and soft and remote proofing, and evaluate color management system performance. Process control tools and analysis of control targets will also be covered.
   MAAT-355
   Media Law
Media Law offers an opportunity to investigate the philosophical and constitutional foundations of free expression as it relates to speech, writing, image making and publishing. First Amendment principles will be studied with respect to personal protection boundaries. The course will provide a survey covering defamation issues. Students should be able to form educated opinions about libel and slander boundaries. Since the publication discipline involves the creation of original work, a study of copyright, patent, and trademark law will be provided.
   MAAT-356
   Multimedia Strategies
The course examines the structure and channels of advertising, publishing and packaging. It will focus on marketing across multiple channels using knowledge learned about the various industries and channels available. This course explores mass media and customized technologies for effectively reaching consumers. Emphasis will be on the development of the right mix of marketing communications techniques.
  MAAT-359
   Media Distribution and Transmission
In this course students gain extensive knowledge of the various methods and techniques used to electronically and physically distribute information. Students will also study planning, scheduling, inventory management and customer fulfillment.
   MAAT-363
   Media Industries Analysis
This course examines the major industries closely allied with the printing industry: advertising, publishing, and packaging. The intent is to give students in-depth knowledge of (1) the structure of each of these industries; (2) the channels and methods through which and by which each distributes its products and services; and (3) the major customers/clients of its products and services. Particular attention will be devoted to investigating the business models for the use of print to create value in advertising, publishing, and packaging.
   MAAT-364
   Digital News Systems Management
This course examines the evolving forms and functions of news media publishing. The focus is on the intersections of various systems necessary for contemporary news publishing: information technology, content management, audience assessment, human resource management, and product delivery.
   MAAT-366
   Introduction to Book Design
Introduces the history, aesthetics, and technology of book design, with emphasis digital methods and digital print production. Projects include page design, typographic investigation, legibility study, and production of both print and electronic books. Research in the RIT Cary Collection and hands-on work in multiple production labs will inform and enable student projects.
   MAAT-367
   Image Processing Workflow
This course concentrates on the image processing variables and techniques required for producing high-quality color reproductions for a variety of output technologies. Emphasis will be placed on optimizing both image quality and workflow efficiencies from digital capture to final output. Topics include file formats, image processing strategies, color conversion and effective proofing techniques.
   MAAT-368
   Gravure and Flexography
Students who take this course will learn how the world’s leading package printing technologies work, and how to create designs that print well on them. Classroom theory is complemented by labs that give students extensive hands on experience operating a flexo label press. At the end of the course, students create pressure sensitive (peel and stick) label designs, take command of a flexo press, and print their labels on it.
  MAAT-369
   Bookbinding
The growing interest in digital printing processes has created a desire to bind small editions and single copies of books. This course is an introduction to the many different hand-binding options ranging from single-section pamphlets to hardcover books. The materials and techniques learned are applicable to the finishing of on-demand publications as well as creating one-of-a-kind presentations.
  MAAT-371
   Print Finishing Management
This course explains and demonstrates why planning for successful print finishing requires in-depth knowledge of production, from design planning through prepress, print, bindery, and distribution operations. Emphasis is placed on cost-effective planning, management, and control in a contemporary print-finishing environment.
   MAAT-376
   Lithographic Process
This course provides detailed fundamentals of the equipment and materials used in the lithographic process. Topics include press, inks, substrates, and pressroom management. There is an emphasis on process color printing and problem solving press and process variables that impact quality and productivity.
   MAAT-377
   Advanced Retouching and Restoration
This class demystifies the process for digitally enhancing, retouching, and restoring images in industry standard raster software. This class is designed for students who have a solid working knowledge of current industry standard raster software and are interested in advancing their skills in digital image enhancement retouching and restoration. This course includes image acquisition and specialized image manipulation techniques used to retouch, reconstruct, restore, and enhance images.
  MAAT-386
   Printing Workflow
This course introduces students to the core technologies, applications and production processes of three-dimensional printing. Through the coursework, students will apply their knowledge in hands-on project work that will allow them to produce three-dimensional objects of their own design.
  MAAT-498
   Media Arts and Technology Internship
  MAAT-541
   Digital Print Processes
Students who take this course will understand how digital printing technologies work, what they are capable of doing, and how these technologies are used commercially. Students will analyze the factors driving the explosive growth of digital printing, including how the economics of digital and conventional printing compare. The concepts taught in the classroom will be reinforced through hands-on labs and field trips to digital printers and equipment suppliers.
  MAAT-543
   Limited Edition Print
Through immersive study of technologies, materials, and business models, students will learn how to produce high quality limited editions of original works and reproductions for fine art and other markets. Students will also explore the integration of print technologies (e.g. inkjet, letterpress, screen, etc.) and materials with an emphasis on print finishing, authentication, and archival concerns.
  MAAT-544
   Color Management Systems
This course addresses the science and technology of color management systems in achieving quality color reproduction and scanner-monitor and proof-print agreement. Students will study the role of color measurement for device calibration, device characterization, and building an ICC-based color management system. Students will perform color image rendering from digital capture to print, investigate digital proofing and soft and remote proofing, and evaluate color management system performance. Process control tools and analysis of control targets will also be covered.
  MAAT-550
   Topics in Media Arts, Sciences, and Technology
Topics in Media Arts, Sciences and Technology provides a platform for students to explore the most contemporary issues in the rapidly evolving fields of media arts, media sciences and media technologies. The content taught in this course will change frequently and the course may be repeated for credit, however each particular topic may have limits on repeatability.
  MAAT-558
   Package Printing
Students who take this course will understand how package printing technologies work, and how they are used to print bags, labels, cartons, cans, boxes, and bottles. Students will apply a packaging printing workflow to produce labels and folding cartons of their own design. Finally, students will analyze the cost of printing a package.
   MAAT-561
   Industry Issues and Trends
This course presents a detailed analysis of the critical trends and issues related to the graphic media publishing industry. It provides an in-depth look at key technologies as well as business, environmental and regulatory issues. This course provides a capstone experience that contributes to the student's fuller understanding of management of the graphic media publishing industry. This course prepares students for successful careers by providing insights into the nature and scope of the major challenges facing industry managers and leaders and how to manage these challenges.
  MAAT-563
   Estimating Practice
This course familiarizes students with costing and pricing practices in website development, print media, mobile media, and social media. It highlights areas of similarity in these media but more importantly focuses on those practices and customs that are unique to a specific medium. The course provides the necessary background for developing accurate media proposals that become contractual legal obligations and result in sustained profitability.
   MAAT-566
   Typography Research
The course builds on fundamentals and skills taught in introductory and advanced typography courses by developing methods of investigation, research, and analysis, with the goal of enabling students to conduct independent research. Students choose individual typographic topics to research (e.g. technology, psychology, history, aesthetics, imaging, writing systems, culture, and society). Course lectures survey these topics. Students each give presentations on their topics and prepare a written a report. The course emphasizes individual initiative and seminar participation. To enroll in this course students’ need to have successfully completed two additional typography classes.
  MAAT-571
   Digital Asset Management
This advanced course focuses on the development and application of digital asset management strategies for cross media production workflows. Project work will include the development of asset management strategies and the utilization of a blend of desktop and enterprise-level DAM tools and systems.
  MAAT-573
   Transmedia Storytelling
Transmedia publishing is a form of multimedia communications that tells stories from a database of media assets. It differs from conventional publishing in that the reader dynamically participates in shaping the story and the story is adapted to the channel used to distribute it. Students create stories though the application of the theoretical principles, methods and tools employed in transmedia publishing and storytelling.
  MAAT-599
   Independent Study
The Independent Study in media arts and technology provides students with the means for obtaining academic credit for work and/or research on topics related to the media arts and technology curriculum but not covered in the desired breadth or depth. The student works with an instructor to establish the objectives, content, and evaluation protocol for the study.