Barbara Birkett, Paul and Louise Miller Chair
The media arts and technology minor provides students with a five-course sampling of the media arts and technology major. After completing the required course, students may customize their selection of elective courses from diverse offerings related to media production, media architecture, media strategy, and media management.
Notes about this minor:
This minor is closed to students majoring in media arts and technology.
Posting of the minor on the student's academic transcript requires a minimum GPA of 2.0 in the minor.
The program code for Media Arts and Technology Minor is MEDART-MN.
This course introduces students to the graphic media industry by studying its history, culture, technologies, markets and workers. The course provides an orientation to production concepts, working environments, hardware and software tools, languages, working standards and cultures of the industry. Lab 3, Lecture 2 (Fall, Spring).
Choose one of the following:
Gravure and Flexography
Students will explore gravure and flexography technologies, and learn to evaluate applicable designs. Extensive hands-on experience is included. Students will create pressure sensitive label designs, take command of a flexo press, and print labels. Lab 3, Lecture 2 (Spring).
This course provides detailed fundamentals of the equipment and materials used in the lithographic process for both sheetfed and web presses. Topics include plates, blankets, press, inks, substrates, and pressroom management. There is an emphasis on process color printing, problem solving on press, and process variables that impact quality and productivity. Lab 3, Lecture 2 (Fall, Spring).
Digital Print Processes
Students who take this course will understand how digital printing technologies work, what they are capable of doing, and how these technologies are used commercially. Students will analyze the factors driving the explosive growth of digital printing, including how the economics of digital and conventional printing compare. The concepts taught in the classroom are reinforced through hands-on labs and field trips to digital printers and equipment suppliers. This course is cross-listed with PPRT-641; students may receive credit for MAAT-541 or PPRT-641, not both. (Not if PPRT-641) Lab 3, Lecture 2 (Fall).
Choose three of the following:
Typography and Page Design
The course provides an introduction to the theoretical and practical foundations of typography and page design. Students study the history, aesthetics, and technology of typography, and current methods of page composition. Projects include design and production methods, using current software tools and fonts for typography in print and monitor display. Students will apply their acquired knowledge to make informed decisions in the practice of typography and page composition. (Prerequisites: MAAT-101 or equivalent course.) Lab 2, Lecture 2 (Spring).
This course covers skills and competencies necessary to create, manage and edit digital images. Students work with digital hardware, software, and learn relevant terminology. Various processes of image reproduction from acquisition to manipulation, and output of optimized files are addressed. (Prerequisites: MAAT-101 or equivalent course.) Lab 2, Lecture 2 (Fall).
This survey course introduces students to the technologies of print production, with a focus on the materials and processes used in conventional, digital, and functional printing methods. Hands-on lab experiences expose students to the underlying concepts while imparting knowledge of the strengths and limitations of the various methods. Quality, efficiency, economics, and sustainability are addressed. (Prerequisites: MAAT-101 or equivalent course.) Lab 3, Lecture 2 (Spring).
This advanced course focuses on analysis of production workflow efficiencies, process automation, and process optimization with an emphasis on the steps involved in producing, publishing, promoting, and packaging. Students gain direct experience with advanced workflow tools through immersive projects. (Prerequisite: MAAT-271 or ISTE-105 or equivalent course.) Lab 3, Lecture 2 (Spring).
Webpage Production I
Students in this course will plan and implement publishing projects with a focus on usability, accessibility, and information design for the World Wide Web. Application of standard Web protocols such as HTML and CSS will be applied in the context of Web publishing as a part of a cross-media production strategy. (This course is restricted to students in the NMEP-BS or JOURNAL-BS programs.) Lecture 3 (Fall).
Webpage Production II
In this advanced course, students will apply concepts and skills from previous study to determine optimal strategies for the development, deployment and evaluation of complex websites. Through a blend of research and practical application, students will evaluate and apply a range of methodologies for Web publishing. (Prerequisite: MAAT-271 or ISTE-105 or equivalent course.) Lecture 3 (Spring).
This course introduces the fundamental design elements of databases constructed for activities that support the publishing process. This includes building databases comprised of information and digital assets. Projects may include composing publications, creating and distributing personalized documents through the web and in print. (Prerequisites: MAAT-106 and MAAT-271 or ISTE-305 or equivalent courses.) Lab 3, Lecture 2 (Spring).
Information Architecture Publishing
In this course the students will research current and emerging publishing information technology trends and apply them in creating publishing solutions across a variety of platforms. Students will learn and apply digital asset management methods and practices in real-world scenarios. (Prerequisites: MAAT-106 and MAAT-272 or ISTE-305 or equivalent courses.) Lab 2, Lecture 2 (Spring).
Media Business Management
This course introduces principles in core business areas, such as management, finance, accounting, operations, and marketing, which are key factors in developing, growing, and operating a media venture. Lecture 3 (Fall).
Media Law offers an opportunity to investigate the philosophical and constitutional foundations of free expression as it relates to speech, writing, image making and publishing. First Amendment principles are studied with respect to personal protection boundaries. The course will provide a survey covering defamation issues. Students should be able to form educated opinions about libel and slander boundaries. Since the publication discipline involves the creation of original work, a study of copyright, patent and trademark law is emphasized. Lecture 3 (Fall, Spring).
Strategies in Multimedia
This course will examine the structure and channels of advertising, publishing, and packaging. It focuses on marketing communications across a range of graphic media. Mass media and customized technologies for effectively reaching consumers will be explored. Emphases are on the development of an optimized mix of marketing communications techniques for the goals of a particular project. (This course is available to RIT degree-seeking undergraduate students.) Lecture 3 (Fall, Spring).
Media Distribution and Transmission
In this course students gain extensive knowledge of the various methods and techniques used to electronically and physically distribute information. Students will also study planning, scheduling, inventory management, and customer fulfillment. (Prerequisites: MAAT-101 or equivalent course.) Lecture 3 (Fall).
Media Industries Analysis
This course examines the major industries closely allied with the printing industry including advertising, publishing, and packaging. The intent is to give students in-depth knowledge of (1) the structure of each of these industries; (2) the channels and methods through which and by which each distributes its products and services; and (3) the major customers of its products and services. Particular attention will be devoted to investigating the business models for the use of print to create value in advertising, publishing, and packaging. (This course is available to RIT degree-seeking undergraduate students.) Lecture 3 (Spring).
Digital News Systems Management
This course examines the evolving forms and functions of news media publishing. The focus is on the intersections of the various systems necessary for contemporary news publishing: information technology, content management, audience assessment, human resource management, and product delivery. Lecture 3 (Spring).
Print Finishing Management
This course explains and demonstrates why planning for successful print finishing requires in-depth knowledge of production from design planning through prepress, print, bindery, and distribution operations. Emphasis is placed on cost-effective planning, management, and control in a contemporary print-finishing environment. (Prerequisites: MAAT-101 or equivalent course.) Lab 3, Lecture 2 (Spring).
Advanced Retouching and Restoration
This course demystifies the process for digitally enhancing, retouching, and restoring images with industry standard raster software, using best practices for image acquisition and specialized image manipulation techniques. Students should have a solid working knowledge of current industry standard raster software. (Prerequisites: MAAT-107 or equivalent course.) Lab 3, Lecture 2 (Fall).
This class is an introduction to the concepts and methods of magazine design and production workflow, with the practical experience of producing a cross-media magazine for output to a digital device and print. Special attention is given to the use of images in integration with text, grids. The role of experimentation and innovation in the modern magazine is emphasized. (Prerequisites: MAAT-106 or equivalent course.) Lab 3, Lecture 2 (Fall).
Operations Management in the Graphic Arts
An in-depth study of the factors affecting the efficiencies and effectiveness of print media organizations and ultimately their profitability. Includes consideration of both internal factors, such as quality level goals, training, scheduling, plant layout, and financial management, as well as external factors, such as safety enforcement, and environmental and legal issues. Lecture 3 (Fall).
Color Management Systems
This course addresses the science and technology of color management systems in achieving quality color reproduction across multiple capture and display devices, such as digital cameras, scanners, monitor displays and printed output. Students will study the role of color measurement for device calibration, device characterization, and building an ICC-based color management system. Students will perform color image rendering from digital capture to print, investigate digital proofing, as well as soft and remote proofing technologies, and evaluate color management system performance. Process control tools and analysis of control targets will be covered. Lab 2, Lecture 2 (Fall, Spring).
Topics in Media Arts, Sciences, and Technology
Topics in Media Arts, Sciences and Technology provides a platform for students to explore the most contemporary issues in the rapidly evolving fields of media arts, media sciences and media technologies. The content taught in this course will change frequently and the course may be repeated for credit, however each particular topic may have limits on repeatability. Lecture 3 (Fall, Spring).
Students who take this course will understand how package-printing technologies work, and how they are used to print bags, labels, cartons, cans, boxes, and bottles. Students will apply a packaging printing workflow to produce labels and folding cartons of their own design. Finally, cost analyses of package printing using various technologies is discussed. This course is cross-listed with PPRT-688; students may receive credit for MAAT-558 or PPRT-688, not both. (Degree-seeking undergraduate students. Students may not take and receive credit for MAAT-558 and PPRT-688. If you have earned credit for MAAT-558 or you are currently enrolled in PPRT-688 you will not be permitted to enroll in MAAT-558.) Lab 3, Lecture 2 (Spring).
Industry Issues and Trends
This course presents a detailed analysis of the critical trends and issues related to the graphic media publishing industry. It provides an in-depth look at key technologies as well as business, environmental and regulatory issues. This course provides culminating experience that contributes to the student’s fuller understanding of management of the graphic media publishing industry. This course prepares students for successful careers by providing insights into the nature and scope of the major challenges facing industry managers and leaders and how to manage these challenges. This course is cross-listed with PPRT-642; students may receive credit for MAAT-561 or PPRT-642, not both. (Degree-seeking undergraduate students. Students may not take and receive credit for MAAT-561 and PPRT-642. If you have earned credit for MAAT-561 or you are currently enrolled in PPRT-642 you will not be permitted to enroll in MAAT-561.) Lecture 3 (Fall).
Building Profit into Media Projects
This course familiarizes students with costing, pricing and estimating practices in print media, website development, mobile media, and social media. It highlights areas of similarity in these media but more importantly focuses on those practices and customs that are unique to a specific medium. The course provides the necessary background for developing accurate media proposals that become contractual legal obligations and result in sustained profitability. This course is cross-listed with PPRT-653; students may receive credit for MAAT-563 or PPRT-653, not both. (Students may not take and receive credit for MAAT-563 and PPRT-653. If you have earned credit for MAAT-563 or you are currently enrolled in PPRT-653 you will not be permitted to enroll in MAAT-563.) Lecture 3 (Spring).
Digital Asset Management
This course will focus on the development and application of digital asset management strategies for cross media production workflows. Project work will include the development of asset management strategies and the utilization of both small business and enterprise-level digital asset management (DAM) tools and systems. (This course is available to RIT degree-seeking undergraduate students.) Lab 2, Lecture 2 (Fall, Spring).
Five alumni from RIT’s College of Engineering Technology were honored with Rising Star awards during a campus reception last month. Given to alumni who graduated from CET within the past five to 10 years, the awardees were recognized for outstanding achievements early in their careers, for significant public service contributions and in helping to advance the careers of new professionals.