Being an informed global citizen requires an understanding of the global business environment. Organizations critical to the development of the global business environment include for-profit businesses, non-profits, governmental, non-governmental, and supranational agencies. This course introduces students to the interdependent relationships between organizations and the global business environment. A holistic approach is used to examine the diverse economic, political, legal, cultural, and financial systems that influence both organizations and the global business environment. (This course is available to RIT degree-seeking undergraduate students.) Lecture 3 (Fall, Spring).
Exporting and Global Sourcing
The practice of international business is detailed-oriented and complex as cross-border trade and investment is subject to various market forces and government regulations. In this course students will study the issues of compliance, risk assessment, sources of international information, logistical complexities and intermediaries, and international payments and financing. The course will develop students with the necessary knowledge base and skills to become successful in the practice of cross border transactions. (Prerequisites: INTB-225 or equivalent course.) Lecture 3 (Fall, Spring).
Choose three of the following:
Finance in a Global Environment
Discusses the problems posed by the international financial environment in which corporations operate. In particular, students learn to quantify and manage risks arising from shifting exchange rates. Other topics include exchange rate systems, international trade finance, international capital budgeting, country risk analysis, and long-term international financing. (Prerequisites: FINC-220 or equivalent course.) Lecture 3 (Summer).
This course explores the key implementation issues facing global businesses and those firms wishing to expand into the global arena. An emphasis is placed on issues related to the topic of culture. The course examines its impact on management, individuals, groups, and how it affects organizational performance. Leadership styles, in the cross-cultural context, will be deconstructed as will communication, decision-making, negotiation, and motivation. (Prerequisites: INTB-225 or equivalent course.) Lecture 3 (Fall, Spring).
Regional Business Studies
An introduction to the most important and the fast growing economic entities to the students such as the European Union, China, India, and Brazil. The course introduces the idiosyncratic competitive environment in these major economies, the unique business models of the local ventures, and the business opportunities and the hidden risks in these markets. The course will also develop students with the necessary knowledge base and skills to compete with and in these major economies. (Prerequisites: INTB-225 or equivalent course.) Lecture 3 (Biannual).
Global Entry and Competition Strategies
This course explores the strategic challenges faced by businesses operating in a global environment. It emphasizes the development of strategies under differing perspectives, globalization or regionalization of competitive marketplace, creating value for the firm globally, entry mode management, global CSR and governance.**Note: Enrollment also possible with departmental approval with completion of two additional INTB courses. (Prerequisites: INTB-225 or equivalent course and 4th year standing.) Lecture 3 (Spring).
Principles of Marketing
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution. (This class is restricted to undergraduate students with at least 2nd year standing.) Lecture 3, Recitation 3 (Fall, Spring, Summer).
A hands-on course focusing on developing marketing strategies for entering and competing in foreign countries. Topics include foreign market opportunity assessment, developing commercialization and entry strategies, understanding foreign customers and distribution channels, and communicating value through advertising and promotion in different markets. (Prerequisites: MKTG-230 or equivalent course.) Lecture 3 (Fall, Spring).
The international business program at Saunders College of Business is designed to give students the knowledge to act with cultural understanding when facilitating business between international entities.