Games, Film, and Digital Media

A multidisciplinary, entrepreneurial approach to digital media research and production.

7K

7,000 sq. ft. sound stage plus post-production sound mixing and color correction facility

1st

University to publish to Xbox One platform

1 of 3

Empire State Development-designated Digital Game Hubs

960

Video- and audio-related items students can check out and use through the School of Film and Animation

MAGIC Center

The RIT MAGIC Center is a university-wide research center with a multi-disciplinary entrepreneurial approach to digital media research and production.  With a focus on Media, Arts, Games, Interaction, and Creativity, MAGIC blurs the lines between art and technology.

Learn more about the MAGIC Center 

Multidisciplinary Research in VR/AR/MR/XR

Frameless Labs

Frameless Labs serves to bring attention to all research, innovation, and artistic creation in the fields of virtual and augmented reality at RIT. By providing symposia and an online space for the community of VR/AR makers at RIT to collaborate, Frameless Labs supports the growth of existing ventures and the inspiration of new projects and technology. Frameless Labs also serves to connect RIT ideas to the greater outside community of VR and AR thought leaders.

Learn more about Frameless Labs

Key Faculty

W Michelle Harris
Associate Professor
School of Interactive Games and Media
585-475-4487
Carlos Castellanos
Assistant Professor
School of Interactive Games and Media
585-475-4439
Dave Sluberski
Senior Lecturer
School of Film and Animation
585-880-4349
Mark Reisch
Assistant Professor
School of Film and Animation
Jesse O'Brien
Senior Lecturer
School of Interactive Games and Media
David Simkins
Associate Professor
School of Interactive Games and Media
Chao Peng
Assistant Professor
School of Interactive Games and Media
585-475-7385
Flip Phillips
Professor
School of Film and Animation
Adam Smith
Associate Professor
School of Design
585-475-4552
David Long
Director of RIT MAGIC Center
VP for Research Office
585-475-5724
Stephen Jacobs
Professor
School of Interactive Games and Media
Joe Geigel
Professor
Department of Computer Science
585-475-2051
Susan Lakin
Professor
School of Photographic Arts and Sciences

Latest News

  • June 11, 2020

    Jim Swift '88, president and CEO, Cortera.

    RIT Rallies: Finding a financial heartbeat during COVID-19

    As businesses look to reopen and jumpstart the COVID-19 stalled economy, RIT alumnus Jim Swift finds himself a much sought-after adviser. Swift ’88 is president and chief executive officer of Cortera, a national business intelligence company that is providing analytics on an estimated $1.5 trillion annual business-to-business transactions — data that businesses need to determine their future.

  • June 2, 2020

    screengrab from opening to video game The Peresmeshnik: an interactive fiction by Sean Arnold.

    Pandemic inspires student to create interactive narrative game about isolation

    In a new game created by an RIT student, players must navigate paranoia and loneliness in order to make it off an isolated ship alive. Sean Arnold ’20 (game design and development) was inspired by his experiences during the COVID-19 pandemic to create an interactive narrative game called The Peresmeshnik.