Games, Film, and Digital Media

A multidisciplinary, entrepreneurial approach to digital media research and production.

7K

7,000 sq. ft. sound stage plus post-production sound mixing and color correction facility

1st

University to publish to Xbox One platform

1 of 3

Empire State Development-designated Digital Game Hubs

960

Video- and audio-related items students can check out and use through the School of Film and Animation

MAGIC Center

The RIT MAGIC Center is a university-wide research center with a multi-disciplinary entrepreneurial approach to digital media research and production.  With a focus on Media, Arts, Games, Interaction, and Creativity, MAGIC blurs the lines between art and technology.

Learn more about the MAGIC Center

Multidisciplinary Research in VR/AR/MR/XR

Frameless Labs

Frameless Labs serves to bring attention to all research, innovation, and artistic creation in the fields of virtual and augmented reality at RIT. By providing symposia and an online space for the community of VR/AR makers at RIT to collaborate, Frameless Labs supports the growth of existing ventures and the inspiration of new projects and technology. Frameless Labs also serves to connect RIT ideas to the greater outside community of VR and AR thought leaders.

Learn more about Frameless Labs

Key Faculty

W Michelle Harris
Associate Professor, Interactive Games and Media
School of Interactive Games and Media
Dave Sluberski
Principal Lecturer, Film and Animation
School of Film and Animation
Mark Reisch
Associate Professor, Film and Animation
School of Film and Animation
Jesse O'Brien
Associate Professor, Film and Animation
School of Film and Animation
Chao Peng
Associate Professor, Interactive Games and Media
School of Interactive Games and Media
Flip Phillips
Professor, Film and Animation
School of Film and Animation
Adam Smith
Associate Professor, Design
School of Design
David Long
Director of RIT MAGIC Center
VP for Research Office
Joe Geigel
Professor, Computer Science
Department of Computer Science
Susan Lakin
Professor, Photo Arts and Sciences
Dean’s Office

Latest News

  • November 28, 2022

    film director standing in front of a World War two era warplane.

    Alumna uses film to teach community building

    Tina Cannaday Chapman DaCosta ’04 MS, ’14 MFA is using her parents’ life stories to teach important lessons about diversity, equity, and inclusion. In fall 2022, the director of RIT’s Brick by Brick Theater program released Dear Eleanor, her second short film based on her parents’ lives.

  • November 14, 2022

    a tiger video game character jumping onto a hoverboard.

    Vote now for RIT’s tiger courier for 'Dota 2' game

    RIT is vying to be the first university to develop and have a game character accepted into the wildly popular online game Dota 2. The character, or courier, in the form of a tiger, was developed in MAGIC Spell Studios by a team of former RIT students and a faculty adviser.

  • October 24, 2022

    graphic showing a compass, sunrise, and a horse in a field.

    Telling the story of the Society for the Protection and Care of Children using virtual reality

    The Society for the Protection and Care of Children (SPCC) was founded in Rochester, N.Y., in 1875, and yet there are many people in the city who are not familiar with the organization. Capturing the positive impact the SPCC has on families, and sharing the many valuable resources the organization provides, was a challenge that members of RIT’s College of Art and Design accepted.