Games, Film, and Digital Media

A multidisciplinary, entrepreneurial approach to digital media research and production.

7K

7,000 sq. ft. sound stage plus post-production sound mixing and color correction facility

1st

University to publish to Xbox One platform

1 of 3

Empire State Development-designated Digital Game Hubs

960

Video- and audio-related items students can check out and use through the School of Film and Animation

MAGIC Center

The RIT MAGIC Center is a university-wide research center with a multi-disciplinary entrepreneurial approach to digital media research and production.  With a focus on Media, Arts, Games, Interaction, and Creativity, MAGIC blurs the lines between art and technology.

Learn more about the MAGIC Center

Multidisciplinary Research in VR/AR/MR/XR

Frameless Labs

Frameless Labs serves to bring attention to all research, innovation, and artistic creation in the fields of virtual and augmented reality at RIT. By providing symposia and an online space for the community of VR/AR makers at RIT to collaborate, Frameless Labs supports the growth of existing ventures and the inspiration of new projects and technology. Frameless Labs also serves to connect RIT ideas to the greater outside community of VR and AR thought leaders.

Learn more about Frameless Labs

Key Faculty

W Michelle Harris
Associate Professor, Interactive Games and Media
School of Interactive Games and Media
Dave Sluberski
Principal Lecturer, Film and Animation
School of Film and Animation
Mark Reisch
Associate Professor, Film and Animation
School of Film and Animation
Jesse O'Brien
Associate Professor, Film and Animation
School of Film and Animation
Chao Peng
Associate Professor, Interactive Games and Media
School of Interactive Games and Media
Flip Phillips
Professor, Film and Animation
School of Film and Animation
Adam Smith
Associate Professor, Design
School of Design
David Long
Director of RIT MAGIC Center
VP for Research Office
Joe Geigel
Professor, Computer Science
Department of Computer Science
Susan Lakin
Professor, Photo Arts and Sciences
Dean’s Office

Latest News

  • December 10, 2021

    side-by-side portraits of Jackie Wiley and Dylan Ayrey.

    RIT trailblazers make the Forbes 30 Under 30 list

    Forbes has identified a few of the RIT alumni set to define the next decade—and beyond. Two RIT alumni—and a third just a few months shy of the age cut-off—were named on the Forbes 30 Under 30 list for 2022. Jackie Wiley ’16 (game design and development) was honored in the Games category, and Dylan Ayrey ’15 (computer engineering) was named in the Enterprise Technology category.

  • December 1, 2021

    student in a studio filming a person sitting on a motorcycle.

    RIT educates tomorrow’s experts in virtual production

    MAGIC Spell Studios, RIT’s world-class digital media research and production facility, is bringing the latest in virtual production (VP) technology to RIT students. VP blends filmmaking, 3D graphics, computational photography, and real-time game engine rendering to produce in-camera visual effects similar to those seen in the groundbreaking work on Disney’s The Mandalorian and Marvel’s Avenger films.