Visual Media Option - Photographic and Imaging Arts BFA Option


The visual media option allows students to integrate the graphic communications professions of photography, media design, and business. Most visual media students earn a minor in business. This option prepares students for a career as a visual
 media specialist or other professional positions that have a demand for photographically skilled professionals who can work effectively with graphic designers, print media specialists, multimedia and social media professionals. This option is part of the Photographic and Imaging Arts BFA program.

The visual media curriculum emphasizes photographic proficiency, in both photographic and digital imaging techniques, and has two specialized focuses on media design and business (management and/or marketing). Students also may utilize electives to broaden their interests.

This option is ideal for students who wish to experience various aspects of the graphics industry. Students are strongly encouraged to spend time in internships to strengthen their education and to gain hands-on experience. Upon graduation, students are diversely skilled visual media professionals who are ready to enter an exciting career in photography, media design, business management, marketing (including art directing and project management), social media, or advertising.

Career Opportunities in Visual Media

Visual media graduates go to work as graphic designers, multimedia designers, picture editors, social media and app developers, web designers, and advertising project managers. Recent employers include companies such as Crate and Barrel, Zipcar, Geico,, and organizations such as Habitat for Humanity, CURE International, and the Museum of Modern Art.

Creative Industry Day

RIT’s Office of Career Services and Cooperative Education hosts Creative Industry Day, which connects students majoring in art, design, film and animation, photography, and select computing majors with companies, organizations, creative agencies, design firms, and more. The 2021 Creative Industry Day will be a week-long virtual event where you’ll be able to network with company representatives and interview directly for open co-op and permanent employment positions.


  • Design

  • Advertising, PR, and Marketing

Careers and Internships

Typical Job Titles

Art Director Branding Specialist
Business Owner and Entrepreneur Business Strategist
Graphic Designer Photo and Graphics Editor
Photographer Project Manager
Social Media Strategist Web App and Print Designer

Salary and Career Information for Photographic and Imaging Arts BFA

Visual Media Internships

Students in the visual media option apply for internships with some of the nation’s most respected print and online photographic, graphic design firms, and printing/publishing venues. They work behind the camera or in creative collaboration in a variety of professional photo and multimedia environments, and have the opportunity to learn firsthand from photographers, picture editors, art directors, publishers, designers, and other professionals. Students receive assistance from their professors, as well as from the Office of Career Services and Cooperative Education, in identifying and applying for internships, which provide real-world work experience and is a invaluable part of students’ educational experience. RIT co-op is designed for your success

Featured Work

Featured Profiles

Admission Requirements

This option is part of the Photographic and Imaging Arts BFA. Please visit the degree program page for admission requirements.

Learn about admissions, cost, and financial aid 

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