The new media design major is for students who are fascinated by visual design, user experience design, interactivity, motion graphics, and technology. Students learn the skills required to meet the demands of new media, web design, and mobile app marketplaces. Courses, projects, and explorations allow students to create user centered solutions that leverage new opportunities in visual design, communication, and user experiences across a full spectrum of digital products and interfaces.
A balance of visual design foundations, information design, user interface design, user experience design, 3D modeling, motion graphics, usability research, and programming create the skilled background needed to design cutting edge interactive solutions from mobile to fully immersive digital environments. Collaborations with students from RIT’s new media interactive development major (housed in the B. Thomas Golisano College of Computing and Information Sciences), as well as other majors and corporate clients provide teamwork experience and leverage the designer-programmer-client relationship. Students are well-positioned for careers in visual, interactive, and user experience design for digital advertising, marketing, mobile, web application, entertainment, and corporate design.
New media design, BFA degree, typical course sequence
|Course||Sem. Cr. Hrs.|
|NMDE-103||New Media Design Interactive I||3|
|FDTN-121||2D Design I||3|
|NMDE-111||New Media Design Digital Survey I||3|
|NMDE-112||New Media Design Digital Survey II||3|
|Chosoe one of the following:||3|
|FDTN-212||Drawing II Workshop|
|Chosoe one of the following:||3|
|LAS Perspective 5 (natural science inquiry)|
|LAS Perspective 6 (scientific principles)|
|LAS Perspective 7 (mathematical)|
|LAS Perspective 1 (ethical)||3|
|First Year Writing (WI)||3|
|ARTH-135||LAS Perspective 2 (artistic): History of Western Art: Ancient to Medieval||3|
|IGME-101||New Media Interactive Design and Algorithmic Problem Solving I||4|
|IGME-102||New Media Interactive Design and Algorithmic Problem Solving II||4|
|NMDE-201||New Media Design Elements II||3|
|NMDE-202||New Media Design 3D||3|
|ARTH-136||LAS Perspective 3 (global): History of Western Art: Renaissance to Modern||3|
|NMDE-204||New Media Design Animation||3|
|NMDE-203||New Media Design Interactive II||3|
|CAD Studio Elective‡||3|
|LAS Perspective 4 (social)||3|
|IGME-230||Website Design and Implementation||3|
|NMDE-305||New Media Design Motion Graphics||3|
|NMDE-302||New Media Design Graphical User Interface||3|
|NMDE-301||New Media Design Elements III (WI)||3|
|NMDE-303||New Media Design Interactive III||3|
|Art History Electives†||6|
|LAS Immersion 1||3|
|NMDE-401||New Media Career Skills||3|
|NMDE-404||New Media Design Interactive IV||3|
|NMDE-411||New Media Design Team Project||3|
|NMDE-406||New Media Design Experimental||3|
|LAS Immersion 2, 3||6|
|Total Semester Credit Hours||122|
Please see General Education Curriculum–Liberal Arts and Sciences (LAS) for more information.
(WI) Refers to a writing intensive course within the major.
* Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.
† Art history electives are non-studio courses offered in the College of Art and Design or the College of Liberal Arts that examine the historical aspects of art, design, crafts, photography, print media, or film.
‡ CAD Studio Elective courses are those designated with studio/lab hours listed in the course description.
For all bachelor’s degree programs, a strong performance in a college preparatory program is expected. Generally, this includes 4 years of English, 3-4 years of mathematics, 2-3 years of science, and 3 years of social studies and/or history.
Specific math and science requirements and other recommendations
• Studio art experience and a portfolio of original artwork are required for all programs in the schools of Art and Design. A portfolio must be submitted. View Portfolio Guidelines for more information.
1160 - 1320
Transfer course recommendations without associate degree
Courses in studio art, art history, and liberal arts. A portfolio of original artwork is required to determine admissions, studio art credit, and year level in the program. View Portfolio Guidelines for more information.
Appropriate associate degree programs for transfer
Related programs or studio art experience in desired disciplines. A portfolio of original artwork is required to determine admissions, studio art credit, and year level in the program. View Portfolio Guidelines for more information. Summer courses can lead to third-year status in most programs.
The school maintains memberships in a variety of professional organizations, including Industrial Designers Society of America, ACM Siggraph, Society of Environmental Graphic Designers, American Society of Interior Designers, American Institute of Architects, ICOGRADA, American Institute of Graphic Arts, and International Interior Design Association.
Quarter Curriculum - For Reference Only
Effective fall 2013, RIT converted its academic calendar from quarters to semesters. The following content has been made available as reference only. Currently matriculated students who began their academic programs in quarters should consult their academic adviser for guidance and course selection.
The new media design and imaging program was created in response to the growing demand for college graduates with strong digital imaging skills, highly refined design sensitivities, and the ability to visualize concepts in two- and three-dimensional motion graphics and interactive projects. These students explore all forms of digital media as well as traditional imaging techniques to become creative and skilled multimedia designers. Students gain experience in concept development, design development, digital sound, two- and three-dimensional animation, interactivity, programming, digital photography and video, multimedia project development, and digital imaging. They also explore gaming, entertainment multimedia, virtual reality, and other facets of new media. Students prepare and deliver projects executed in all of the major media formats, including mobile broadcast and the Web. This program shares courses with the new media option of the new media interactive development program in the B. Thomas Golisano College of Computing and Information Sciences. This is an exciting and dynamic interdisciplinary curriculum in step with cutting-edge technology.
New media design and imaging, BFA degree, typical course sequence (quarters)
|Course||Qtr. Cr. Hrs.|
|2013-211, 212||Drawing I, II||6|
|2013-231, 232||2D Design I, II||6|
|2009-213||Elements of Graphic Design for New Media||3|
|2009-311||Typography for New Media||3|
|2009-313||Introduction to Computer Imaging||3|
|2065-217||Digital Video for Multimedia||4|
|2009-221||Principles of Imaging for New Media||4|
|2009-xxx||Introduction to Web||4|
|1720-050, 052||First-Year Enrichment||2|
|2039-225, 226, 227||Survey of Western Art and Architecture I, II, III||9|
|2009-212||3D Form and Space||3|
|2009-312||Information Design for New Media||3|
|2009-328||Introduction to Digital Animation||4|
|2009-401||Advanced Design Networking||3|
|4080-230||Introduction to Programming for New Media||4|
|4080-231||Programming II for New Media||4|
|4080-309||Introduction to Web Development||4|
|Art History Electives§||9|
|2009-323||Design of Graphical User Interface||4|
|2009-402||Emerging Multimedia Design and Imaging Tools||3|
|2009-403||Dynamic Information Design||3|
|2009-413||Advanced 3D Techniques||3|
|New Media Elective||3|
|2009-511||QTVR and Multimedia Design||3|
|Choose two of the following:|
|2009-511||QTVR and Multimedia Design||3|
|2009-xxx||Experimental New Media||3|
|2009-516||Career Skills in New Media||3|
|2009-542, 543||New Media Team Project I, II||8|
|Total Quarter Credit Hours||191|
* Please see Liberal Arts General Education Requirements for more information.
† Please see Wellness Education Requirement for more information.
§ Please refer to the list of art history electives.
Art history electives
Students are required to select three art history electives to broaden their understanding of the historical development of the arts. Art history electives include:
2039-300 History of Design
2039-306 Architecture Interior and Furniture Design I
2039-307 Architecture Interior and Furniture Design II
2039-308 Architecture Interior and Furniture Design III
2039-310 History of Crafts
2039-315 Pre-Columbian Art
2039-316 Florence and Rome 1400-1470
2039-317 Florence and Rome 1470-1520
2039-318 Florence and Rome 1520-1590
2039-320 History of Art Criticism
2039-330 Philosophy in Art
2039-340 Symbols and Symbol Making
2039-355 Latin American Art
2039-360 18th and 19th Century Art
2039-368 Scandinavian Modernism
2039-375 20th Century Art Since 1950
2039-376 Renaissance Painting in Flanders
2039-385 Installation Art
2039-390 Native American Art and Culture
2039-395 Theory and Criticism of 20th Century Art
2039-410 The Art of Art History
2039-415 Thinking About Making
2039-425 Public Art/Public Spaces
2039-430 Dada and Surrealism
2039-433 What Is Post Modernism?
2039-435 Art of the Last Decade
2039-438 Body in Art
2039-440 Conceptual Art
2039-443 Art and Technology: From the Machine Aesthetic to the Cyborg Age
2039-452 Art and Activism
2039-459 Art Central Italy 1250-1400
2039-469 Baroque Rome