Communications and Digital Media

Information is the backbone of the digital age. As it continues to rapidly reshape the way we live, communicate, and do business, tremendous opportunity arises for savvy, digitally literate professionals. Industry seeks out graduates of RIT’s communications and digital media programs because they have the skills, practical experience, and creativity to advance their goals.

Analyze audiences and craft persuasive messages for a variety of traditional and emerging media platforms, including websites, social media, news sites, blogs, video and photography sites, and more.

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Combine the theory and practice of communication with focused study in one of three subdisciplines: technical communication; health communication; or media, rhetoric, and culture.

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The advanced certificate in communication and digital media assists students and professional practitioners in better understanding the research and theory of digital media in message creation and in the analysis of dynamic new media channels. Collectively, the certificate focuses on critical thinking, global interconnectedness, ethical reasoning, integrative literacies (digital, technical, communication, and aesthetic), and creative and innovative thinking.

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Communication and the technologies for message creation and dissemination are at the center of dramatic economic, social, and cultural changes occurring as a result of technological development and global connectedness. The master of science degree in communication and media technologies is an advanced interdisciplinary program combining liberal arts courses in communication with course work in an applied or professional program. Students will become adept at the analysis of communication problems, the development of solutions, and the creation of messages as a result of their combined training in the social sciences, humanities, and applied technologies.

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Pair a traditional liberal arts education with study in digital technology, human-computer interaction, database management, geographic information technologies, and interactivity in new media.

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The MS degree in health care interpretation is designed to meet the demand for nationally-certified sign language interpreters who wish to work in health care environments.

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Gather, critically analyze, and synthesize verbal and visual information to communicate accurate and clear news stories across traditional and digital media platforms.

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Creating everything from advertisements, illustrations, and signage to print and digital communications, maps, and more to effectively communicate information an audience needs.

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All businesses and organizations rely on graphic communications to increase their effectiveness in communicating ideas, instructions, and concepts. A graduate with a media masters understands the value of information design and recognizes the many ways it can be used to positively impact the bottom line. In the media arts and technology program, you will learn to leverage emerging technologies to your advantage. With a management focus, technical expertise, and comprehensive knowledge of how to drive the graphics process from concept through completion, you will be an attractive prospect in a wide range of industries, including education, engineering, marketing, research science, human resources, public relations, and more.

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At the intersection of visual communication, design strategy, technology, and user experience design, new media designers are the innovative thinkers, designers, and creators of the next generation of digital media.

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New media are ever-changing forms of digital communication that engage, immerse, and (often) entertain users, from social networks to wearable computing and more.

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Internet marketing, imaging, graphic arts, information systems, social media, and search engine optimization combine to create cutting-edge digital business and marketing solutions.

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This program is transitioning to the College of Engineering Technology, to be completed on July 1, 2019. The MS program in print media offers students an opportunity to explore new areas of research in the graphic communications field. The program's faculty and curriculum focus on establishing quality and efficiencies pertaining to business, technology, and processes in graphic communications. Recent student research includes 3D printing quality analysis, consumer preferences for printed textiles, user experience in digital publishing, and implementation of lean techniques in printing. Our faculty are experts in many different areas, including print, business, color management, web and IT, digital publishing, imaging, and typography. Students have the opportunity to get hands-on experience by working with faculty as graduate assistants either in the classroom or assisting with faculty research. Graduates are employed as industry leaders in advertising, publishing, business operations, communication processes, and product developments.

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This visual communications degree offers a comprehensive opportunity to investigate the intersection of graphic, interaction and motion design. You will focus on conceptualizing and creating user-centered design wherever there is a screen or digital experience. This can include mobile phones, automotive instrument panels, medical devices, wearables and more. This major reinforces the importance of user experience design by combining insight from all areas of design. Choose to focus your studies or combine course sequences from communication design, interaction design, motion design, and design studies. By combining historical, communication and aesthetic theory, principles, and creativity, your work will anticipate design evolution and lead innovation.

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