Communications and Digital Media

Communications and Digital Media:

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students working in a lab

What is Digital Media?

In an era marked by the swift evolution of technology, staying at the forefront is paramount.

The methods for facilitating interpersonal connections and consuming information increasingly rely on digital devices and technology. Whether your professional ambitions include social media, journalism, or interactive website development, staying abreast of technological advancements in communication will be the cornerstone of your success. 

This is precisely why RIT embraces a tech-centric approach to degrees in communication and digital media. Through forward-thinking majors, we equip you with the skills and empowerment to understand how people transmit information and to be a genuine catalyst of transformative change. At RIT, you will gain the indispensable tools and knowledge to revolutionize the communications and digital media landscape.

Digital Communications Degrees:

In-demand digital media degrees that enable you to become a creator, a thinker, a doer, a solver.

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Express Yourself

Unleash your artistic voice through the performing arts.

Step into the spotlight by engaging in the performing arts at RIT. By offering numerous opportunities to express yourself through the languages of music, theater, and dance, we are charting a course to establish ourselves as the premier performing arts program in the nation for non-majors.


Performing Arts Scholars

Students who received scholarships to continue their passion for dance, music, and theater.


Performing Arts Courses

Classes offered in music, theater, and dance


Performing Arts Minors

American arts, ASL performance, dance, film studies, music and technology, music performance, theater arts, theater design and stagecraft


Performing Arts Immersions

American arts, dance, film studies, music, theater arts, theater design and stagecraft

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2 is Always Greater Than 1

Especially when it comes to investing in your education.

Get more out of your academic investment when you double major, accelerate your studies into a master’s degree, or join a partnership program with one of our partner institutions.

Double Majors
Double majors allow you to pursue two different fields of study in a single bachelor’s degree. Majors in the College of Liberal Arts can accommodate most double majors, while still allowing you to complete co-op and internships, undergraduate study, study abroad, and more—all while you graduate on time. Get details on double majors and how to put together a pathway.

Accelerated Bachelor’s + Master’s Degrees
RIT’s Combined Accelerated Bachelor’s/Master’s Degrees are dual degrees that enable you to earn a bachelor’s and a master’s degree in approximately five years of study. They’re designed for exceptional undergraduate students with outstanding academic records. You’ll earn two degrees in less time and with a cost savings while still taking advantage of cooperative education experiences, internships, research, study abroad, and more. Find out if an accelerated program is right for you.

Accelerated Bachelor’s + Master’s Degrees

Bachelor’s Degree Master’s Degree(s)

Advertising and Public Relations






Print and Graphic Media Technology

Packaging Science

Learn more about RIT’s accelerated programs

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student posing in front of national geographic covers


RIT Ranked Among Top Schools for Co-ops and Internships
U.S. News & World Report, 2024

Cooperative Education: Preparing For the Real World in the Real World


The undeniable power of hands-on learning takes center stage at RIT, where turning knowledge into know-how unfolds beyond the confines of traditional classrooms. Here, the spectrum of opportunities spans innovation, work, play, exploration, and personal growth.

RIT has earned global acclaim for its cooperative education and internship program, which offers career experience early and often, with frequent exposure to diverse industries and environments. Deliberate and purposeful, these opportunities are designed for you to deploy your skills in authentic, real-world settings. Engage with industry experts, immerse yourself in professional work environments, and elevate your understanding through experiences applicable to your career in communication.

Our stellar track record ensures that employers recognize the value of hiring a candidate armed with solid expertise and meaningful, relevant experience.

students working in a lab with a VR headset

Beyond Co-op

In addition to co-ops and internships, you'll find avenues to participate in projects that ignite your passion.

Leveraging RIT's cutting-edge labs, centers, and community outreach programs, you'll actively apply skills that have the power to make a genuine impact.

Center for Public Safety Initiatives
RIT, City of Rochester, Rochester Police Department, and Monroe County Crime Lab collaborate on criminal justice strategy through research, policy analysis, and evaluation. 

Center for Statesmanship, Law, and Liberty
Understanding of statesmanship as the apex of political greatness and its role in a free, democratic republic under the rule of law. 

Health and Addictions Research Center
Advancing knowledge and community wellness by conducting high quality social and behavioral research in health and addictions. 

Center for Engaged Storycraft
Partner with experts in story creation, technical media practices, narrative studies, education, interactive media, game design and development, and story-based analytics.

RIT/City of Rochester Collaborations
Connect with Rochester community organizations to extend your learning beyond campus with unique experiences that positively impact the city and its residents.

Fueled by Your Curiosity

Tackling challenging problems demands a mind that’s open to inventive solutions. The key lies in embracing the boundless possibilities that innovation can unveil.

At RIT, undergraduate research in communications and digital media is immersive and can commence as early as day one. Collaborating with esteemed faculty researchers, you'll have the opportunity to delve into a spectrum of research topics, engage in hands-on experiments, and actively participate in data collection, interpretation, and analysis.

AMPrint Center

RIT's Additive Manufacturing and Multifunctional Printing (AMPrint) Center is among the first research centers in the world to specifically focus on Multifunctional 3D Printing.

Frameless Labs

By providing symposia and an online space for the extended reality (XR) community to collaborate, Frameless Labs brings attention to research, innovation and artistic creation in the fields of virtual and augmented reality.

Genesee Country Village & Museum

This unique partnership provides opportunities to combine historic and 21st-century techniques to innovate and enrich visitor experiences at one of the country’s preeminent living history museums. Students have assisted the museum with communication, journalism, 3-D digital design, new media design, marketing, social media strategy/analysis, interactive digital content, and beyond.

An Education
That Knows No Boundaries

In our interconnected world, living, learning, and studying in a culture distinct from your own prepares you to become a global citizen. Whether you prefer to experience your digital media studies at one of RIT’s global campuses, in a study abroad program, or in a faculty-led excursion, RIT offers avenues for you to acquire and exchange insights into cultural nuances, historical traditions, social codes, and beyond.

Learn more about RIT’s Study Abroad options


global RIT campuses

Located in China, Croatia, Dubai, and Kosovo


study abroad programs

in 60+ countries


week excursions

led by faculty

Careers in Communication:

Outstanding Hiring Partners    

RIT graduates who studied communications and digital media have gained employment at top companies and organizations around the world. Here’s a selection of employers where you could potentially make your mark alongside other RIT graduates:

  • AmeriCorps
  • Blue Cross Blue Shield
  • Eastman Kodak Company
  • Enterprise Rent-A-Car
  • Genesee Country Village & Museum
  • Honeywell
  • New York Public Library
  • Peace Corps
  • Smithsonian Institute
  • Sutherland Global Services
  • U.S. Department of Homeland Security
  • U.S. Department of Veterans Affairs
  • The Walt Disney Company
  • Wegmans Food Markets

Learn more about RIT by connecting with us.