Communications and Digital Media

Information is the backbone of the digital age. As it continues to rapidly reshape the way we live, communicate, and do business, tremendous opportunity arises for savvy, digitally literate professionals. Industry seeks out graduates of RIT’s communications and digital media programs because they have the skills, practical experience, and creativity to advance their goals.

Analyze audiences and craft persuasive messages for a variety of traditional and emerging media platforms, including websites, social media, news sites, blogs, video and photography sites, and more.

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Combine the theory and practice of communication with focused study in one of three subdisciplines: technical communication; health communication; or media, rhetoric, and culture.

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Develop critical thinking skills and creativity as you gain a deeper understanding of digital communication, persuasive messaging, and relationship management. 

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A focus on the humanities and social sciences combined with marketing, information technology, digital publishing, or a discipline of your choosing, provides a solid framework to help you understand the evolving communication landscape.

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Pair a traditional liberal arts education with study in digital technology, human-computer interaction, database management, geographic information technologies, and interactivity in new media.

Learn More about Digital Humanities and Social Sciences BS 

The MS degree in health care interpretation is designed to meet the demand for nationally-certified sign language interpreters who wish to work in health care environments.

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Gather, critically analyze, and synthesize verbal and visual information to communicate accurate and clear news stories across traditional and digital media platforms.

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Creating everything from advertisements, illustrations, and signage to print and digital communications, maps, and more to effectively communicate information an audience needs.

Learn More about Media Arts and Technology BS 

Deepen your understanding of the importance of graphic communication and immerse yourself in the technologies that are changing the industry.

Learn More about Media Arts and Technology MS 

At the intersection of visual communication, design strategy, technology, and user experience design, new media designers are the innovative thinkers, designers, and creators of the next generation of digital media.

Learn More about New Media Design BFA 

New media are ever-changing forms of digital communication that engage, immerse, and (often) entertain users, from social networks to wearable computing and more.

Learn More about New Media Interactive Development BS 

Internet marketing, imaging, graphic arts, information systems, social media, and search engine optimization combine to create cutting-edge digital business and marketing solutions.

Learn More about New Media Marketing BS 

This program is transitioning to the College of Engineering Technology, to be completed on July 1, 2019. The MS program in print media offers students an opportunity to explore new areas of research in the graphic communications field. The program's faculty and curriculum focus on establishing quality and efficiencies pertaining to business, technology, and processes in graphic communications. Recent student research includes 3D printing quality analysis, consumer preferences for printed textiles, user experience in digital publishing, and implementation of lean techniques in printing. Our faculty are experts in many different areas, including print, business, color management, web and IT, digital publishing, imaging, and typography. Students have the opportunity to get hands-on experience by working with faculty as graduate assistants either in the classroom or assisting with faculty research. Graduates are employed as industry leaders in advertising, publishing, business operations, communication processes, and product developments.

Learn More about Print Media MS 

By fully understanding the importance of the user experience and the various aspects of digital design, your work can fuel technological innovation.

Learn More about Visual Communication Design MFA