Today's businesses collect an incredible amount of data from nearly every customer touch point, from point-of-sale transactions, customer service interactions, social media feedback, search engine entries, market research activities, sales data, demographic information, and more. But most organizations aren't prepared to turn this data into information they can use to increase sales, reach new customers, develop new products, or enhance the customer experience. The MS degree in business analytics prepares business professionals to apply existing analytics technologies to interpret and make sense of the immense amount of data companies continue to collect.
The program is career-focused and developed in conjunction with top employers, such as Intuit, Excellus, and PriceWaterhouse, to design a curriculum that helps students understand and connect contemporary analytics technologies with today's business practices. Students will be prepared for positions in such areas as marketing research, analytics, and consulting; digital analytics; web intelligence and analytics; accounting and financial analytics and risk management; supply chain analytics; customer analytics; and consulting.
Jenna Lenhardt, Ph.D., Assistant Director of Student Services and Outreach
|Program Available Online?||No|
|Entrance Exam||GMAT or GRE|
|English Language Exams:|
Priority deadline - COMPLETE applications that are received by this date are given priority consideration for admission and financial aid (if applicable). Applications received after the priority deadline will be considered on a space-available basis.
Rolling - There is no specific deadline for applications; applications will be accepted and reviewed throughout the year until the program reaches capacity.
|Course||Sem. Cr. Hrs.|
|MGIS-650||Introduction to Statistical Analysis and Data Analytics||3|
|BANA-680||Data Management for Business Analytics||3|
|BANA-780||Advanced Business Analytics||3|
|BANA-785||Business Analytics Experience (Capstone) (summer)||3|
|Analytics Elective (summer)||3|
|Free Elective (summer)||3|
|Total Semester Credit Hours||30|
To be considered for admission to the MS program in business analytics, candidates must fulfill the following requirements:
For further information about tips on personal statements and additional guidance on how to submit a successful application, please visit our Saunders College of Business application pages.
The RIT Office of Career Services and Cooperative Education website provides information pertaining to student skills and capabilities, salary data, career information, job outcomes, and contact information for the Career Services Coordinator by program.