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RIT Global

If you are an RIT Alumni please APPLY HERE

May 17 - 31
Los Angeles, California

We are in a transformative age in entertainment. New technologies and distribution platforms are changing the way consumers engage with movies, television, games and new media – disrupting the traditional business models and creating new markets. 
This immersive two-week non-credit academic certificate program offers students an experience, in the heart of the entertainment industry, to examine the business aspects of the entertainment ecosystem and the transformative trends that are driving innovation in production, visual effects, storytelling, AI and immersive experiences.
Led by former Disney executive Tom Connor, students will interact with working industry professionals through guest lectures, visits to movie and television studios, production companies and industry organizations to get first-hand experiences and insights into what it means to be a creative business professional in entertainment.
WEEK 1: The Business of Entertainment
An insider’s look at how the entertainment industry works. Special emphasis will be placed on the economic and consumer forces that influence the creation and distribution of creative content.
Topics include:

  • The Entertainment Ecosystem
  • The Effects of Disruption from Consumer Behavior & Technology
  • The Movie Business
  • TV & Streaming
  • Games, Esports & Interactive Experiences
  • Theme Parks & Live Events

WEEK 2: Transformative Trends in Entertainment
New technologies and platforms that are changing the way filmmakers create content and the ways consumers experience these innovations.
Topics include:

  • Revolutionizing Production with Previs & Virtual Production
  • The Role of Big Data, Algorithms and AI in Entertainment
  • Transmedia Storytelling: Franchising in Entertainment
  • Immersive Entertainment Experiences
  • The Next Wave of Innovation

Company Visits and Excursions May Include:

  • Netflix (Big Data & Algorithms/Streaming)
  • Universal Studios (Movies & TV)
  • Disney (Animation)
  • Riot Games or EA (Game Design)
  • The Third Floor (Previs)
  • Company 3 (Post Production, Visual FX, Digital Humans)
  • Universal Theme Park
  • Academy of Motion Picture Arts & Sciences

Cost Per Person: $5,100
Costs include tuition for the two-week non-credit certificate program, program orientation, student housing, group meals, cultural and professional outings, and transportation for program activities. Students should plan on additional costs for daily meals and spending money. Program does not include cost of airfare, health or travel insurance, or visitor visa costs.

To Apply: (*students must be in good academic standing to be considered for the program)

  1. Click this link to access the Compass.
  2. Log in to the Compass with your RIT username and password
  3. Click on 'Search Programs', and select 'Business and Innovation in Entertainment Certificate Program'
  4. Select the term Summer  2024
  5. Click on the 'Apply' button
  6. Fill out all the required fields and upload all the necessary documents
  7. Make sure you press the SAVE button
  8. Once you are done click SAVE and SUBMIT application